Director, Marketing - Sorted

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Collectivus Holdings is a dynamic business group encompassing brands many of the most prestigious brands in the Collecting, Trading Card Game, and Hobby industries. With a century's worth of collective experience in driving product and service innovation, high-end quality standards, and elevated customer experience, Collectivus brands are among the most recognized and loved throughout the world by the communities they serve.
Website: https://www.collectivusholdings.com
Locations: Aarhus - Dallas - Delhi - Lisbon - Nashville - Worldwide
Job Title: Director, Marketing - Sorted
Reporting Line: Head of Product, Mobile & Digital

Sorted is the new brand for our TCG collection management app, replacing Dragon Shield Card Manager. The app supports multiple trading card games (Magic: The Gathering, Pokémon, Yu-Gi-Oh!, One Piece, Lorcana, and Flesh and Blood), with best-in-class scanning, collection management, deckbuilding, and an in-app shop.
We launched Sorted in Q1 2026 and are now entering the growth phase: user migration from Card Manager, brand building, scaled acquisition, and expansion of our ecommerce and creator programs. The marketing function currently has a Growth Marketing Manager and a Community Manager but no dedicated marketing leader. This role fills that gap.
This hire will:

Own the full marketing strategy for Sorted (and Card Manager during migration).
Lead and develop the marketing team, setting strategic direction and raising execution quality.
Build and scale every growth channel: acquisition, retention, brand, content, social, email, events, creator partnerships, and shop/ecommerce marketing.
Bring US market proximity and TCG/gaming cultural fluency to a product with a predominantly US user base.

Key Responsibilities

Marketing Strategy & Leadership

Own the end-to-end marketing strategy for Sorted, covering acquisition, retention, monetization support, brand, and ecommerce.
Manage and mentor two direct reports (Growth Marketing Manager, Community Manager); set priorities, review performance, and raise the bar.
Propose brand positioning and messaging strategy in partnership with Product (final approval sits with Head of Product).
Build quarterly marketing plans with clear goals, channel mix, budget allocation, and success criteria.

User Acquisition & Performance Marketing

Scale paid acquisition across channels (Meta, Google, TikTok, Apple Search Ads) with strong LTV/CAC discipline.
Own App Store Optimization (ASO): keyword strategy, creative testing, conversion rate optimization.
Identify and test new acquisition channels, including influencer, affiliate, and partnership-driven growth.

Retention, Lifecycle & Email Marketing

Design and optimize lifecycle marketing across email, push notifications, and in-app messaging (Klaviyo).
Build segmented retention campaigns tied to user behavior and subscription status.
Own the Card Manager to Sorted migration communications, ensuring minimal churn during transition.

Social Media, Content & Community

Set the social media strategy and content calendar; oversee execution by the team.
Develop the creator and influencer program: identify partners, structure collaborations, measure ROI.
Oversee community management direction and ensure community engagement supports growth and retention goals.

Events & Partnerships

Plan and execute event presence (Magic Con, TCG tournaments, hobby conventions) as acquisition and brand-building opportunities.
Develop partnership strategy with retailers, brands, and content creators in the TCG space.

Shop & E-commerce Marketing

Drive traffic and conversion for the in-app Sorted shop (sealed product drops, cross-sell, retention-based offers).
Coordinate product drop marketing with Sales First and internal stakeholders.
Build ecommerce marketing playbooks: launch sequences, pricing communication, scarcity, and urgency tactics.

Qualifications
Required

7-10 years in growth marketing, product marketing, or digital marketing, with at least 2 years leading a team.
Proven experience in mobile app marketing, including paid acquisition, ASO, and lifecycle/CRM.
Strong performance marketing fundamentals: LTV/CAC modeling, channel attribution, and budget allocation.
Experience managing direct reports and developing a team of marketers.
Hands-on with marketing and analytics tools (Meta Ads, Google Ads, Klaviyo or similar ESP, GA4, Mixpanel/Amplitude or similar).
Experience with subscription-based or freemium monetization models.
Strong written and verbal communication. Able to frame a strategy clearly for executive stakeholders.
Comfortable working in a fast-moving, cross-functional environment with a distributed team (US + Portugal).

Nice to Have

Experience in gaming, collectibles, or hobbyist/enthusiast communities.
Familiarity with e-commerce marketing (Shopify, product drops, marketplace dynamics).
Experience with creator/influencer marketing programs at scale.
Passion for trading card games (Magic: The Gathering, Pokémon, Yu-Gi-Oh!, or others).

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