CRM Manager

Responsibilities Own the North American CRM campaign and content calendar from end-to-end; design, build, and deploy multi‑channel campaigns (Email, Push, In-App) that capitalize on local trends and seasonal moments.
Identify opportunities to drive user acquisition and marketplace density. Run continuous A/B tests on segmentation, content, and timing to improve core metrics (Conversion, CTR, and Churn).
Utilize internal tools (Looker, Amplitude, and Braze) to build sophisticated audience segments based on behavior, geography, and user preferences.
Collaborate with B2B Marketing and Sales to build automated communication funnels that move prospective partners (restaurants, retailers) from prospective leads to qualified leads to close.
Support the supply side of the marketplace by communicating value to existing partners, helping them maximize their impact on the platform.
Partner with global teams to improve opportunities within lifecycle and localization—from onboarding and early adoption to retention and reactivation—optimizing global templates to resonate with North American consumers.
Partner with Global CRM and Tech teams to maximize the effectiveness of the technical stack and capabilities.
Provide local insights and technical requirements to help the global team develop scalable automation tools and templates that work for regional markets.
Act as the lead for North American experimentation, piloting new CRM features or personalization tactics before global rollout.
Requirements The Experience: 3–5 years of hands‑on experience in CRM, Lifecycle, or Retention Marketing. Proven track record in a mobile‑first marketplace or high‑growth B2C app environment.
Braze Mastery: Power user of Braze (or similar platforms like Iterable or Salesforce Marketing Cloud). Comfortable with managing multi‑channel orchestration across email, push, and in‑app.
Data Fluency: Track how CRM impacts CAC, LTV, and frequency. Leverage A/B testing to influence strategy.
Strategic & Tactical: Think high‑level about user journeys but also build campaigns and QA links.
Collaborative & Adaptable: Advocate for local needs while remaining a team player within a global structure.

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