Director, Integrated Media Investment (Temporary)

Director, Integrated Media Investment (Temporary)
Remote, USA

WHO WE ARE
Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way.

We are a values‑based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision‑making. We apply REASON & logic to finding solutions to our clients’ greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleague’s professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top‑ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.

We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more.

YOUR ROLE
We are hiring a Director, Integrated Investment in a full time temporary role through August (benefits eligible). As a champion of media investment, the Director is responsible for delivering a level of innovation and excellence in work. The Director’s responsibility is oversight of client media investment oversight across Video/CTV, Display, Local TV/Audio, OOH/Print, Ad Ops, Programmatic, Search, Social.

Engagement in Enterprise Partnership Program (EPP). Consummate communicator Client, Account team and Investment Leadership.

The focus is leading the One Marketplace team across direct buys, biddable, offline, procurement - ensuring you bring all channels into one cohesive team and optimal media investment approach.

The Director is the steward of the investment product that is delivered to each client, providing strategic leadership based on an in-depth understanding of each client’s business, their target consumer and unique category dynamics. This requires expertise in all aspects of media including comms strategy/planning, media planning, media activation/stewardship, media measurement, and performance analytics.

While investment stewardship is the Director’s core responsibility, participation in other activities is a must. Such as training teams, supporting rollout of new agency processes, supporting agency enterprise deals, rolling out integrated investment model across teams, and more. At Crossmedia it’s more than just doing the job; it’s about doing things the right way.

Key Responsibilities

Leads relationships with clients alongside account leadership, cross functional leadership, and with external partners

Is fully committed to staff training of team members and serves as a mentor

Find the best integrated media strategy and approach across buying, bidding, and procuring to get the best pricing and performance for clients

Develop internal processes to ensure ability to meet cross channel investment needs on businesses

Has a strong foundation in media planning & buying principles

Own the investment product with and maintain sound rationale in investment selection decision for each plan

Fully understands the client’s business and challenges, and ensures media KPIs are built directly from these objectives

Ensure teams across all channels adhere to processes and manage who’s doing what by when

Create overall strategic investment roadmap, media partnerships, learning agendas, innovation, and around‑the‑corner must‑haves and watchouts

Negotiate and create effective deals and buying solutions and Joint Business Plans for the client

Have familiarity across all media investment channels (e.g., privacy regulations, channel trend evolutions, new tech)

Stays up to date with marketplace offerings and new opportunities

Maintain close partnership with Planning as well as other departments to put forward the best media plans and outputs for the client

Maintain sound buys and ensure strong cross channel reporting and insights

Displays a high level of personal dedication and motivation

Contributes to Crossmedia culture

Participates in training to enhance their professional growth

Participates in the recruitment/retention of XM talent

Effectively troubleshoots team concerns

Builds esprit de corps through strong team

Requirements

6+ years of experience in media investment and campaign management

A thorough understanding of the media landscape and how it’s evolving

Experience with providing strategic leadership based on an in-depth knowledge of each client’s business

Advanced media product delivered to clients, fueled by a holistic understanding of advertising and media

Liaison between partner agencies, vendors, in‑house client strategy/creative teams

Leverages deep knowledge of media landscapes and market rates to negotiate cost‑efficient, high‑impact placements that drive client ROI

Builds strong relationships with media partners, unlocking premium inventory, added value, and early access to innovative opportunities

Uses data‑driven insights and strategic packaging to craft compelling negotiation points that align with campaign goals and maximize value

Team management, including managing and mentoring team members, reviews, performance issues, timely reviews/feedback, active work distribution and fair rotations

Participation in new business

Strong listening skills; believes good thinking can come from anyone and any place

A team player willing to compromise their point of view in support of others; this person will be part of a highly successful integrated cross‑discipline team

Salary range $100k - $145k annually. Commensurate with experience. Compensation is determined on the skills, qualifications and tenure of the applicant.

CROSSMEDIA BENEFITS

Flexibility to work in hybrid manner with in‑office and work from home options (depending on role)

Open/Flexible PTO with US & UK specific policies

Sponsored healthcare options and agency‑wide physical & mental health support

401(k) with company match (USA), and generous Pension (UK)

Paid sabbatical at significant milestone anniversaries

Generous paid parental leave policy

Life milestone recognition & support

The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)

Cell phone/tech reimbursement

Student Loan payment plan (US)

Learning & Development and training programs

And burgers – lots and lots of burgers

COMMITMENT TO DIVERSITY AND INCLUSION
Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture. It does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.

All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job‑related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK).

Continued employment remains on an “at‑will” basis. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based).

PHYSICAL DEMANDS
Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.

Ability to stand, bend, and reach.

Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.

The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.

The ability to observe details at close range (within a few feet of the observer).

In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com (US based candidates).

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