Mediabistro logo
job logo

Influencer Marketing Manager

Virtual Vocations Inc · New York, NY, USA · Remote ·

Job type:
Full Time

To support a growing portfolio, the full-time remote Influencer Marketing Manager will build and manage creator partnerships, develop a scalable influencer program, and drive brand growth through authentic content creation and collaboration.
Key responsibilities

Source, evaluate, negotiate, and build relationships with creators across various tiers
Create influencer briefs, manage campaign timelines and deliverables, and maintain strong creator relationships
Build a steady pipeline of user-generated content to support organic and paid media channels

Required qualifications

4-6+ years of experience running influencer or creator programs for consumer brands, preferably in health, wellness, beauty, or CPG
Proven track record of building and scaling creator programs from sourcing to reporting
Hands-on negotiation experience with rates, deliverables, and usage rights
Deep understanding of TikTok, Instagram, and YouTube creator ecosystems and their performance metrics
Experience with creator whitelisting and scaling content through paid amplification