Media Planner

Company Overview
Crossmedia is a global media independent company committed to doing media and business the right way, guided by the principles of TRUST, REASON, and the Pursuit of HAPPINESS. Founded in NewYork in 2000, it is one of the largest minority‑owned full‑service media planning and buying agencies in the United States. With more than 500 Crossmedians worldwide and offices in NewYork, Philadelphia,London and Germany, we serve clients such as U.S.Bank, Invesco, Newell Brands, NASCAR, PlanetFitness, American Cancer Society, Ricola, Herschend Family Entertainment and EdibleArrangements.

Job Summary
We’re hiring a cross‑channel Media Planner to manage day‑to‑day planning responsibilities. The Planner focuses on strategic media plan development and is able to discuss the holistic plan narrative, tactical details and campaign performance. The role requires proximity to NewYorkCity and offers a hybrid work arrangement that combines on‑site work with remote flexibility.

Core Responsibilities

The Planner maintains and grows a foundational knowledge of both online and offline media channels

Collaborates with Investment, Redbox (Analytics) and Strategy team members to ensure actionable audience insights are incorporated into strategic recommendation

Manages weekly status calls and serves as the main point of contact with clients

Manages client budgets and upkeep of flowcharts to maintain holistic media plan accuracy

Monitors the pulse on changing media and client trends

Collaborates on tactical presentations with the Investment team, assuring a clear story and approach which is built around the strategic presentation

Masters tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI and questions data and usage rigorously

The first ‘gatekeeper’ and reviewer for Assistant’s work

Articulates a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy, etc.

Fully comprehends client business objectives and the role media is meant to play in accomplishing them

Proactively encourages media + creative integration through cross‑agency presentations and timelines

Quality Focus

Develops holistic, strategic media plans in partnership with Supervisors and Directors

Understands target audience behaviors & drivers and works with Investment team to translate those qualities into actionable segments

Successfully interrogates tactical plan details to ensure strategy pull through

Understands media metrics beyond the brilliant basics, including layers of quality, effectiveness, etc.

Encourages thinking outside of the box

Develops strategic media POVs for clients

Personal Development

Participates in training programs to enhance their professional growth

Mentors Assistant Planner; provides ongoing feedback and reviews to guide growth

Displays a high level of personal dedication and motivation

Positively contributes to our culture

Troubleshoots team issues and concerns

Builds esprit de corps through strong team communication

Requirements

Bachelor’s Degree

2‑3 + years of experience in media planning at an ad agency

Ability to juggle multiple client projects and responsibilities and meet deadlines

Attention to detail and organizational skills while working in a fast‑paced environment

Strong written and verbal communication skills

Excellent analytical and math skills

Capable of working independently and managing projects from start to finish

Experience with managing and mentoring junior team members

Takes initiative in acquiring new skills and taking on a workload

Professionalism and confidence in working with vendors, team members and clients

Proficiency in Microsoft Office Suite, especially a very high proficiency in working in Excel is a must requirement

Benefits

Flexibility to work in hybrid manner with in‑office and work from home options (depending on role)

Open/Flexible PTO with US & UK specific policies

Sponsored healthcare options and agency‑wide physical & mental health support

401(k) with company match (USA), and generous Pension (UK)

Paid sabbatical at significant milestone anniversaries

Generous paid parental leave policy

Life milestone recognition & support

The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)

Cell phone/tech reimbursement

Student Loan payment plan (US)

Tuition reimbursement

Learning & Development and training programs

Physical Demands

Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time

Ability to stand, bend, and reach

Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer

The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations

The ability to observe details at close range (within a few feet of the observer)

Equal Employment Opportunity Statement
Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.

All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job‑related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK).

Continued employment remains on an “at‑will” basis. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US‑based).

In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com (US based candidates).

Salary range $63k – $75k. Compensation is determined on the skills, qualifications and tenure of the applicant.

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