Media Planner

Overview

Crossmedia is the global media independent agency focused on trusted, reasoned, and happiness-driven approaches. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning and buying agencies in the nation. We are 500+ Crossmedians worldwide with a focus on growth that preserves our soul and values-based culture. We earn client trust through media transparency and objective decision-making, applying reason and logic to solving clients’ business challenges. We invest in colleagues’ professional and personal wellbeing and growth, with initiatives and cultural programs across offices in the US, London, and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements, and more.
Location note: proximity to New York City is preferred, with a hybrid work arrangement combining onsite and remote work.

Your Role

We’re hiring a cross-channel Media Planner to manage day-to-day planning responsibilities. The Planner contributes to strategic media plan development and can articulate the holistic plan narrative, including tactical details and campaign performance. A successful Planner is resourceful, organized, and energetic throughout the planning process, with strong oral and written communication skills and the ability to handle multiple projects in a fast-paced environment.

Responsibilities
Maintain and grow foundational knowledge of both online and offline media channels.

Collaborate with Investment, Analytics, and Strategy teams to ensure actionable audience insights are integrated into strategic recommendations.

Manage weekly status calls and serve as the main point of contact with clients.

Manage client budgets and maintain flowcharts to preserve holistic media plan accuracy.

Monitor changes in media and client trends.

Collaborate on tactical presentations with the Investment team, ensuring a clear story aligned with the strategic plan.

Proficient with tools such as Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO, and NMI; use data rigorously to inform decisions.

Act as the first gatekeeper and reviewer for Assistant’s work.

Articulate a solid understanding of quantitative media strategy elements—media mix, channel roles, reach and frequency, flighting, etc.—and how media supports client objectives.

Understand client business objectives and the role media plays in achieving them.

Encourage media and creative integration through cross-agency collaboration and timelines.

Quality and Standards
Develop holistic, strategic media plans in partnership with Supervisors and Directors.

Understand target audience behaviors and work with the Investment team to translate those insights into actionable segments.

Evaluate tactical plan details to ensure strategy pull-through and quality metrics beyond basic measures.

Contribute strategic media viewpoints for clients.

Personal Growth and Collaboration
Participate in training programs to enhance professional growth.

Mentor Assistant Planners and provide ongoing feedback to guide development.

Demonstrate personal dedication and motivation; contribute positively to culture.

Collaborate to resolve team issues and strengthen team communication.

Requirements
Bachelor’s Degree.

2–3+ years of experience in media planning at an ad agency.

Ability to juggle multiple client projects and meet deadlines in a fast-paced environment.

Attention to detail and strong organizational skills.

Strong written and verbal communication skills.

Excellent analytical and math skills.

Ability to work independently and manage projects end-to-end.

Experience mentoring junior team members.

Proactiveness in acquiring new skills and handling workload.

Professionalism and confidence in working with vendors, team members, and clients.

Proficiency in Microsoft Office, especially Excel.

Salary range: $63k – $75k. Compensation determined by skills, qualifications, and tenure.

Benefits

CROSSMEDIA BENEFITS
We offer benefits that support the diversity, well-being, and professional development of our people, including hybrid work options, flexible PTO, healthcare options, 401k with company match, pension (UK), paid sabbatical at milestone anniversaries, parental leave, wellness and development programs, and other support initiatives.

Commitment to Diversity and Inclusion

Diversity is in our DNA. As a minority-owned company, we are committed to an inclusive environment at all levels. We have mentoring and internship programs and XMEquity365, an ongoing initiative focused on excellence, voices, education, giving, and representation.

EEO and Accessibility

Crossmedia provides equal employment opportunities and is committed to providing accommodations as required. This description includes standard information about equal opportunity and the scope of the role. If you require accommodations, please contact our team.

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