Director, Retail Sales Enablement

Overview

Cox Automotive

– USA
Job Family: Marketing • Job Profile: Director, Product Marketing Management • Level: Director • Flexible Work Option: Hybrid (remote part of the week) • Travel: Up to 25% of the time • Shift: Day
Compensation includes a base salary in the range of $134,900.00 – $224,900.00. Base pay may vary based on location and candidate qualifications. Position may be eligible for additional compensation such as an incentive program. Application deadline: Wednesday, July 22.
The Director, Retail Sales Enablement is a newly created role responsible for leading the marketing strategy and content execution that powers Cox Automotive's enterprise sales motion across dealer groups, OEM partners, and performance manager channels. This role equips internal sales teams with tools, content, and training to sell effectively and develops external-facing content and programs that engage enterprise dealer customers and OEM partners. The role owns the marketing layer of the enterprise sales experience—from assets in Seismic and Axle to OEM programs, performance manager playbooks, and enterprise dealer narratives that differentiate Cox Automotive’s retail portfolio in high-stakes conversations. The Director will work with Enterprise Sales leadership, Sales Business Office, OEM teams, and Performance Managers to translate the enterprise customer journey into marketing programs that accelerate pipeline, deepen relationships, and support retention. AI fluency is a baseline expectation—as a tool for scalable content production and as a strategic lens for communicating AI-powered capabilities within the Cox Automotive retail portfolio.
Responsibilities

Own the enterprise sales enablement marketing strategy across Cox Automotive's retail portfolio, focusing on dealer groups, OEM partners, and performance manager channels.
Develop and maintain a comprehensive library of sales enablement content (pitch decks, solution briefs, ROI calculators, battle cards, executive presentations, case studies) optimized for enterprise selling conversations.
Lead strategy and governance for enterprise sales content within Axle and Seismic; ensure content is current, searchable, and aligned to sales workflows.
Partner with Enterprise Sales leadership and the Sales Business Office to embed marketing content and messaging into seller training, onboarding, and enablement programs.
Develop OEM-specific marketing programs and materials to support Cox Automotive's partnerships and co-marketing opportunities with automotive manufacturers.
Build performance manager enablement tools and content to support their role as primary relationship owners with enterprise dealer customers.
Create external-facing marketing content for enterprise dealer audiences (thought leadership, event materials, executive briefing frameworks, and account-based marketing assets).
Lead go-to-market planning for enterprise-focused product launches and capability releases; ensure sales teams are ready from day one.
Leverage AI tools to scale content production, personalize outreach, and optimize enablement workflows (AI-assisted tagging, search, and recommendations within Seismic/Axle).
Help enterprise customers understand and articulate the value of AI-powered capabilities within the retail portfolio.
Define and track KPIs measuring sales enablement effectiveness (content usage, seller engagement, pipeline contribution, and win rates).
Manage and develop product marketing team members supporting enterprise sales enablement.
Qualifications

Minimum: Bachelor’s degree in a related discipline and 10 years’ experience in product marketing, sales enablement, or B2B enterprise marketing. Alternative combinations may be considered (e.g., master’s degree with 8 years, PhD with 5 years, or 14 years in a related field).
5+ years in a senior marketing leadership role with direct ownership of enterprise or channel sales enablement programs.
5+ years of people management experience.
Experience building and managing sales content ecosystems (Seismic, Highspot, or similar platforms preferred).
Proven track record of developing content and programs that measurably improve seller effectiveness and enterprise pipeline performance.
Active and strategic user of AI tools for content creation, personalization, and enablement workflow optimization.
Ability to operate in a 50/50 internal/external-facing role; comfortable building tools for sales teams and content for enterprise customers.
Strong cross-functional collaboration skills; experience partnering with Enterprise Sales, Sales Business Office, and senior stakeholders.
Excellent written, verbal, and visual communication skills; ability to build executive-level materials.
Travel up to 30% (enterprise events, NADA, OEM partner meetings).
Preferred: Experience working with OEM or dealer group audiences; automotive industry knowledge a plus; MBA or graduate degree preferred.
What’s in It for You?

A competitive salary with incentive plans; exceptional work-life balance; comprehensive healthcare; 401(k) with company match; professional development opportunities; inclusive parental leave policies, fertility coverage, and adoption assistance; and additional benefits such as pet insurance and employee discounts.
Other Information

Drug Testing: Pre-employment drug test required in some cases; Cox Automotive is a drug-free workplace. Marijuana testing varies by location and policy.
Benefits include paid holidays, vacation, wellness days, and eligibility for additional paid time off (bereavement, voting leave, jury duty, volunteer time, military leave, parental leave).
EEO Statement: Cox Automotive is an Equal Employment Opportunity employer. All qualified applicants will receive consideration regardless of age, race, color, religion, sex, sexual orientation, gender identity, disability, veteran status, or any other protected characteristic. Reasonable accommodations provided where required.
About Us: Cox Automotive is focused on innovation and stellar experiences for drivers and dealers. We support brands like Autotrader and Kelley Blue Book, and dealer-facing solutions such as vAuto and Manheim. We offer a collaborative and growth-focused environment with opportunities to work on groundbreaking projects.

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