Head of Marketing

Responsibilities

Own the full marketing engine, from brand storytelling to performance growth

Build and execute an integrated brand-to-performance strategy across awareness, acquisition, retention, and retail

Oversee paid media, CAC efficiency, attribution, and weekly performance optimization

Ensure brand consistency across campaigns, retail, partnerships, and creative

Own marketing forecasting, budgeting, and revenue targets

Build reporting frameworks that translate marketing activity into business impact

Lead product GTM strategy from positioning to launch execution

Manage and mentor a Brand Director, Product Director and Retention Director

Develop retail marketing programs to support sell-through at key partners

Build frameworks for market localization across messaging, creative, and channel mix

Requirements

BA/BS required; MBA preferred

10-15+ years in CPG, digitally native beauty, lifestyle, or consumer brands

Experience scaling a brand from $100M to $300M+ preferred

Has owned revenue, paid media, brand, and go-to-market in one role

Experience with retail expansion and omnichannel marketing

Ability to travel to Miami 2x/week initially if based in the Ewing, NJ location

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