Brand Manager

Overview
Brand Marketing Manager – TORQ Coatings, Lombard, IL

Salary: $70,000-$75,000 base + performance bonus

Responsibilities

Own every customer-facing touchpoint of the TORQ brand and ensure a premium brand experience across social media, wrapped vehicles, home shows, proposals, and installer communications. Partner with the Digital Marketing Manager to align campaigns with the TORQ brand.

Content creation & storytelling: spend time on active job sites capturing authentic content (installations, before-and-after transformations, customer testimonials, crew moments, behind-the-scenes footage). Film installations and capture raw photo/video content to brief partners and develop marketing assets. Build recurring content series and maintain a consistent content calendar and posting cadence. Identify storytelling opportunities that showcase people, craftsmanship, and TORQ culture.

Organic social media: manage TO RQ’s presence across Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts. Schedule, publish, and optimize content; monitor trends and opportunities to increase engagement; analyze performance and adjust strategy.

Community management: respond to comments and direct messages; build relationships with homeowners and followers; escalate customer concerns when appropriate while maintaining a premium brand voice.

Events & Brand Experience: support home shows, community events, sponsorships, and company functions. Capture live content before, during, and after events. Coordinate branded displays, promotional materials, apparel, and giveaways to create memorable experiences.

Marketing coordination: coordinate brochures, sales collateral, signage, apparel, promotional products, and branded merchandise. Manage relationships with photographers, videographers, printers, and creative vendors. Support seasonal promotions, new product launches, and company initiatives.

Recruiting & employer branding: showcase company culture through authentic content; highlight employee success stories, training, career growth, and events. Support recruiting initiatives by positioning TORQ as a top place to build a career.

Key performance indicators: publish 5–7 pieces of content weekly; capture content from multiple active job sites; build recurring content series that engage homeowners; maintain a consistent content calendar; respond to comments and messages within one business day; ensure brand consistency across touchpoints; support major events with content; grow organic engagement and brand awareness month over month.

What We’re Looking For

3+ years of experience in brand marketing, content marketing, or social media management.

Excellent communication and storytelling skills.

Comfortable filming on active construction and residential job sites.

Strong eye for photography, videography, and visual branding.

Organized with the ability to manage multiple projects simultaneously.

Self-motivated with a builder’s mindset.

Experience with Canva, CapCut, Adobe Creative Suite, or similar tools is a plus.

Experience in home services, construction, or a related industry is preferred but not required.

Why Join TORQ?
We’re building more than premium floors. We’re building a company people are proud to work for and customers are proud to recommend. This is an opportunity to shape one of the fastest-growing home service brands in the Midwest while making a direct impact on our growth. If you’re passionate about creating content, telling stories, building brands, and aren’t afraid to get out into the field to capture what makes a company special, we’d love to meet you.

Compensation & Benefits

$70,000-$75,000 Base Salary

Performance Bonus Opportunity

Health Insurance

Company iPad and Technology

Paid Time Off

Professional Development & Training

Opportunity for Career Advancement

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