Brand Manager

Brand Marketing Manager
TORQ Coatings – Lombard, IL

Salary: $70,000–$75,000 Base Salary + Performance Bonus. Build a brand people remember. TORQ Coatings is building one of the fastest‑growing home‑service brands in the Midwest. We’re looking for a Brand Marketing Manager who will own every customer‑facing touchpoint of the TORQ brand. This is a hands‑on role for someone who loves creating content, telling stories, building community, and bringing a brand to life. You’ll work alongside our Digital Marketing Manager, who focuses on lead generation, paid advertising, SEO, website performance, and analytics. Your focus will be building the brand homeowners recognize, trust, and recommend. If you’re the type of person who isn’t afraid to throw on a pair of boots, spend the morning filming an installation, capture a customer’s reaction, and then turn it into content that reaches thousands of homeowners, we’d love to meet you.

What You’ll Own
Brand Ownership

Own and protect the TORQ brand across every customer touchpoint.

Ensure consistent branding across digital, print, apparel, vehicles, events, signage, proposals, and customer communications.

Enforce brand consistency across all paid and non‑paid marketing channels.

Partner with the Digital Marketing Manager to ensure every campaign reflects the TORQ brand.

Content Creation & Storytelling

Spend time on active job sites capturing authentic content.

Film installations, surface preparation, before‑and‑after transformations, customer testimonials, crew moments, and behind‑the‑scenes footage.

Capture raw photo and video content and brief creative partners to develop polished marketing assets.

Build recurring content series instead of one‑off posts.

Maintain a consistent content calendar and posting cadence.

Identify storytelling opportunities that showcase the people, craftsmanship, and culture behind TORQ.

Organic Social Media

Own TORQ’s organic presence across Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts.

Schedule, publish, and optimize content across all platforms.

Stay on top of social media trends and identify opportunities to increase engagement.

Monitor performance and continually improve content strategy.

Community Management

Respond to comments, direct messages, and customer interactions across all social platforms.

Build relationships with homeowners and followers through timely engagement.

Escalate customer concerns when appropriate while maintaining a premium brand voice.

Events & Brand Experience

Support home shows, community events, sponsorships, and company functions.

Capture live content before, during, and after events.

Coordinate branded displays, promotional materials, apparel, and giveaways.

Create memorable experiences that strengthen the TORQ brand.

Marketing Coordination

Coordinate brochures, sales collateral, signage, apparel, promotional products, and branded merchandise.

Manage relationships with photographers, videographers, printers, and creative vendors.

Support seasonal promotions, new product launches, and company initiatives.

Recruiting Brand

Showcase company culture through authentic content.

Highlight employee success stories, training, career growth, and company events.

Support recruiting initiatives by positioning TORQ as one of the best places to build a career.

Key Performance Indicators

Publish 5–7 pieces of content every week.

Capture content from multiple active job sites each week.

Build recurring content series that consistently engage homeowners.

Maintain a consistent content calendar.

Respond to comments and direct messages within one business day.

Ensure brand consistency across every customer touchpoint.

Support every major event and company initiative with content creation.

Grow or increase organic engagement and brand awareness month over month.

What We’re Looking For

3+ years of experience in brand marketing, content marketing, or social media management.

Excellent communication and storytelling skills.

Comfortable filming on active construction and residential job sites.

Strong eye for photography, videography, and visual branding.

Organized with the ability to manage multiple projects simultaneously.

Self‑motivated with a builder’s mindset.

Experience with Canva, CapCut, Adobe Creative Suite, or similar creative tools (plus).

Experience in home services, construction, or a related industry is preferred but not required.

Why Join TORQ?
We’re building a company people are proud to work for and customers are proud to recommend. This is an opportunity to help shape one of the fastest‑growing home‑service brands in the Midwest while making a direct impact on our growth. If you’re passionate about creating content, telling stories, building brands, and aren’t afraid to get out into the field to capture what makes a company special, we’d love to meet you.

Compensation & Benefits

$70,000–$75,000 Base Salary

Performance Bonus Opportunity

Health Insurance

Company iPad and Technology

Paid Time Off

Professional Development & Training

Opportunity for Career Advancement

Be part of a fast‑growing company where your work has a direct impact on the future of the brand.

Think you’re the right fit? We’d love to hear from you. Apply today and help us build the TORQ brand.

#J-18808-Ljbffr