Marketing Operations Specialist

Responsibilities

Ensure scalable configuration, implementation and maintenance of all marketing programs within Marketo

Provide day-to-day end user support on list imports, mass updates, Marketo Insights

Provide team lead support to assign out tickets, coordinate project efforts and prioritization

Partner with Corporate and Revenue Marketing Teams helping with campaign strategy kickoffs

Ensure email and SPAM compliance to manage deliverability up-time

Serve as liaison between internal teams, providing needed information and fulfilling requests

Ensure the demand funnel including lead scoring and lead lifecycle is working properly

Manage key integrations with Marketo, ensuring proper flow and connection

Requirements

5+ years of experience in Marketing Operations/Automation roles

Previous experience as a Marketo Admin required

MCE Certification Required (AD0-E559 Adobe Marketo Engage Business Practitioner Expert)

MCSA (AD0-E563 Adobe Marketo Engage Architect Master) a plus

Deep understanding of Marketo Admin and Salesforce, MCE

Experience maintaining and monitoring Marketo-Salesforce integration

Passionate about solving challenges by leveraging technology solutions

Strong understanding of how Marketing Automation systems integrate with Salesforce and Martech tools and systems

High degree of organizational skill - requires the ability to balance and prioritize a multitude of requests.

Core Competencies
Demonstrates expertise in Marketing Operations and Automation, particularly with Marketo and Salesforce integrations. Proven ability to manage marketing programs, ensure compliance, and provide team leadership in a fast-paced environment.

Keywords

Marketo Administration

Salesforce Integration

MCE Certification

Marketing Operations

Organizational Skills

ATS Optimization Keywords
Hard Skills

Marketing Automation

Lead Scoring

Lead Lifecycle Management

Email Compliance

SPAM Compliance

Data Management

Campaign Strategy

Project Coordination

Mass Updates

List Imports

Soft Skills

Problem Solving

Team Leadership

Communication

Certifications & Qualifications

MCE Certification

MCSA Certification

Industry Keywords

Marketing Programs

Demand Funnel

Project Prioritization

End User Support

Tools & Technologies

Marketo

Salesforce

Martech Tools

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