Ascentium Brand and Content Manager

Job Description
At Ascentium Capital, the Marketing Administrator is responsible for developing marketing and sales communication materials including technical expertise and coding with HyperText Markup Language (HTML) deliverables. This position recommends and implements marketing and strategic sales support and go-to-market strategies.

At Ascentium Capital, a division of Regions Bank, provides convenient access to financing for business equipment and technology and serves small organizations to Fortune 500 companies with programs that benefit manufacturers, distributors and direct to businesses nationwide. Our finance specialization covers several segments, including technology, healthcare, hospitality, franchise, commercial vehicles, and other markets. We strive to be the premier provider of customized finance programs that add value to our customers' businesses.

Primary Responsibilities

Implements marketing activities to acquire new customers

Assists in driving sales with repeat customer activity

Implements messaging and branding strategy for the business unit

Measures efficacy of the marketing strategy and recommends changes to management

Conceptualizes and develops innovative marketing materials for the business unit

Helps proof marketing and sales material copies, articles, and web content

Manages the creation, delivery, and effectiveness of direct marketing campaigns

Helps drive the growth of brand awareness through social media

Ensures marketing communications and digital assets comply with brand standards

Understands the customer experience and develops materials and processes to enhance the overall experience

Develops new marketing and sales assets including video testimonials and online tools and resources

Manages a portion of the business unit marketing budget to support sales and marketing initiatives

Develops effective messaging and calls to action that support business objectives

Partners with the sales team to assure the timely and accurate delivery of marketing material through various channels

Performs analysis on campaign analytics and provides insight for actionable changes

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

This position is incentive eligible.

Requirements

Bachelor’s degree in a related field

Five (5) years of experience in business-to-business marketing or closely related experience

Preferences

Experience in the banking/finance industry

Skills and Competencies

Ability to learn additional systems as needed

Ability to manage multiple priorities simultaneously

Ability to research, analyze data, and derive facts

Ability to work in a team environment when applicable

Ability to work well under pressure and meet deadlines

Excellent verbal and written communication skills

Knowledge of sales/marketing principles and practices, e-marketing strategies and applicable tools and trends, and social media marketing techniques

Proficiency in HTML coding, graphic design, Quark, Photoshop, and/or Adobe Illustrator

Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook, etc.)

Strong attention to detail and proof-reading skills

Strong organizational skills

Strong work ethic and self-motivation

Additional Insights

Strengthen Ascentium’s brand through creation of new standards, evaluation of existing marketing against standards and quality control

Graphic design and creative production of innovative and compelling marketing assets (digital, print, video, social, web, presentations)

Long and short-form video production for internal and external audiences

Apply HTML, digital design, and production skills to development of email, website and video content

Management of Sales & Marketing SharePoint, web and email content management systems including design and updating of content

Coordinate with legal and compliance teams to ensure marketing materials are compliant with current regulations

Maintain asset libraries and build scalable templates for use across multiple channels/platforms

Evaluate marketing tools, technologies, and processes for continuous improvement

Stay current on graphic design and new media trends and apply insights to improve performance and results

This position may be filled at a higher level depending on the candidate’s qualifications and relevant experience.

Position Type
Full time

Compensation Details
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target
Minimum:

$98,553.96 USD

Median:

$131,461.20 USD

Incentive Pay Plans
This role is eligible to participate in a discretionary incentive plan. Employees have the potential to receive a discretionary award based on performance against defined metrics and goals.

Benefits Information
Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. (https://www.regions.com/about-regions/benefits/benefits-eligibility) Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

Paid Vacation/Sick Time

401K with Company Match

Medical, Dental and Vision Benefits

Disability Benefits

Health Savings Account

Flexible Spending Account

Life Insurance

Parental Leave

Employee Assistance Program

Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.

https://www.regions.com/about-regions/welcome-portal/benefits

Location Details
Ascentium Dover

Location
Dover, New Hampshire

Equal Opportunity Employer/including Disabled/Veterans

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