Marketing Coordinator

Marketing Coordinator
About the Role
Premier Concerts/Manic Presents, Connecticut’s independent concert promoter, is seeking an experienced, creative, and highly motivatedMarketing Coordinatorto develop and execute marketing campaigns for concerts, events, and venues across a wide range of genres and audiences.
Key Responsibilities
Concert & Event Marketing
Develop and execute marketing campaigns from announcement and on-sale through show day.
Work closely with booking, ticketing, and marketing teams to develop strategies based on the artist, target audience, ticket sales, and market.
Monitor ticket sales and campaign performance and identify opportunities to increase awareness, engagement, and conversions.
Develop creative marketing ideas tailored to individual artists, genres, venues, and audiences.
Manage campaign timelines, assets, approvals, advertising deadlines, and promotional deliverables across multiple simultaneous events.
Social Media & Digital Marketing
Manage and create content across major social platforms, including Instagram, Facebook, TikTok, YouTube, X, and emerging platforms relevant to live music audiences.
Develop content calendars around show announcements, on-sales, artist content, venue programming, and other marketing initiatives.
Create engaging, platform-appropriate content designed to grow audiences, increase engagement, and drive ticket sales.
Identify relevant trends, cultural moments, artist milestones, and creative opportunities that can be incorporated into campaigns.
Monitor performance and audience engagement to help improve future campaigns.
Assist with or manage paid digital advertising across Meta, Google, TikTok, YouTube, Spotify, Bandsintown, and other relevant platforms.
Stay current on social platforms, audience behavior, and digital marketing trends.
Content & Creative
Coordinate the creation and distribution of marketing assets for concerts and events.
Adapt artist and tour assets for social media, digital advertising, print, and other local promotional uses.
Create or edit basic marketing graphics and content as needed.
Coordinate photographers, videographers, and other content creators, including credentials, expectations, and deliverables.
Attend and cover select concerts and events to capture or coordinate timely social and promotional content.
Help maintain a strong and consistent visual and editorial identity across company and venue channels.
Traditional Media & Promotions
Coordinate print, radio, outdoor, and other traditional advertising campaigns.
Work with radio stations, publications, media outlets, promotional partners, and vendors on advertising, contests, interviews, ticket giveaways, and other opportunities.
Coordinate radio spots, print advertisements, posters, flyers, and campaign materials while ensuring deadlines and specifications are met.
Identify media partnerships and cross-promotional opportunities that can increase awareness and ticket sales.
Grassroots Marketing & Street Team
Develop and manage an effective street team and grassroots marketing program.
Recruit, organize, and communicate with street team members and promotional representatives.
Develop targeted grassroots campaigns based on artist, genre, geography, and audience.
Identify record stores, colleges, local businesses, community organizations, events, and other opportunities to reach potential ticket buyers.
Build relationships with local music communities, campus organizations, tastemakers, creators, and promotional partners.
Track grassroots efforts and evaluate which strategies produce meaningful results.
Intern & Team Coordination
Help recruit, train, manage, and mentor marketing interns.
Assign projects and responsibilities while ensuring work is completed accurately and on deadline.
Coordinate with booking, ticketing, production, venue operations, and management to keep campaigns accurate and aligned.
Artist & Industry Relations
Communicate professionally with artist managers, tour marketers, agents, labels, publicists, and other industry partners.
Coordinate marketing plans, assets, approvals, advertising efforts, and promotional opportunities with artist teams.
Respond promptly to requests while balancing artist priorities with local market knowledge and campaign needs.
Maintain discretion regarding confidential artist, ticketing, financial, and business information.
What We're Looking For
The ideal candidate has professional experience in marketing, live entertainment, music, events, or a related field and is ready to take ownership of campaigns.
Candidates should have:
Demonstrated experience managing social media and marketing campaigns across multiple platforms.
A strong understanding of how marketing translates into audience growth and ticket sales.
Strong knowledge of social media culture, trends, and digital content.
Excellent written communication and copywriting skills.
Exceptional attention to detail, particularly with artist names, dates, venues, ticket links, pricing, and show information.
The ability to manage multiple campaigns and aggressive deadlines simultaneously.
Strong organizational and project-management skills.
Comfort communicating with artists, managers, agents, media partners, vendors, and other industry professionals.
Working knowledge of digital advertising, analytics, email marketing, and audience targeting.
Basic graphic design and image-editing skills using Photoshop, Canva, or comparable tools.
An understanding of traditional marketing, including print, radio, grassroots promotion, and partnerships.
Genuine knowledge of and enthusiasm for live music across a broad range of genres.
Experience with concert promotion, music venues, ticketing platforms, Meta Ads Manager, Google Analytics, email/SMS marketing, social scheduling tools, Adobe Creative Suite, Canva, or similar platforms is strongly preferred.
About Us
Premier Concerts/Manic Presents promotes major artists as well as up-and-comers at various venues throughout Connecticut, including College Street Music Hall, Palace Theater Waterbury, District Music Hall, Space Ballroom, seasonally outdoors at Westville Music Bowl, and more

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