Consultant, Marketing Management (Web Personalization and Cross-Channel Salesfor

Consultant, Marketing Management (Web Personalization and Cross-Channel Salesforce Integration)
Jul 18, 2026

$97,000 - $180,000/year

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

At Nationwide Financial Marketing Integration (NFMI), we're focused on creating exceptional experiences for our audiences through personalized, data‑driven engagement. This role plays a crucial part in helping NFMI maximize current and future Salesforce capabilities to identify customers and deliver relevant messaging across all marketing channels. If you're passionate about connecting audiences with meaningful experiences and leveraging technology to drive personalization, this could be the opportunity for you.

What We're Looking For
We're seeking a Consultant who thrives at the intersection of marketing, technology, and audience engagement. You'll be a collaborative partner who enjoys working across teams to enhance personalization capabilities and help deliver the right message to the right audience at the right time.

What You'll Do

The

NFMI web personalization roadmap

The

transition plan to new personalization capabilities

Digital identification on the web

Web-to-email integration

In this role, you will work in close partnership with

Experience Leads, Marketing Operations, Audience Leads, the Build Lead, and the Director of Audience & Activation .

Deliver personalized web experiences prioritized through governance.

Connect audiences across

web, paid, and email channels .

Support the integration of audience activation and personalization efforts across marketing touchpoints.

Help drive relevant and connected experiences for customers throughout their journey.

FINRA Series 6 required within 120 days of hire.

This hybrid position is based in Columbus, OH. Candidates will collaborate in office 3 days per week.

Current Nationwide Remote Associates may also be considered.

Job Description Summary
Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!

As a Consultant, you are responsible for leading and/or assisting the overall development and execution of marketing strategies using highly advanced marketing principles and standard methodologies. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. We'll count on you to ensure a strong focus on end‑to‑end customer experience, delivering outstanding customer experience overall.

Key Responsibilities:

Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.

Leads projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.

Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.

Collaborates on and/or may lead creative development, and provides feedback on look and feel. Develops creative briefs.

Monitors emerging innovative trends in content, design and marketing tactics.

Reviews and uses customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior, define appropriate target audiences, evaluate sufficiency, and effectively get results with data‑based decisions.

Ensures programs are on strategy and on schedule.

May perform other responsibilities as assigned.

Reporting Relationships
Reports to Manager/Director/AVP. This is an individual contributor role and may have an opportunity to manage a team based on organizational structure; may also lead virtual/project teams.

Typical Skills and Experiences:

Education : Bachelor’s degree in marketing, business administration or related field preferred. Master’s degree is a plus.

License/Certification/Designation : Technical financial services designations such as FINRA, CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position; and associates will need to acquire the required Federal and/or state licenses/registrations within the time period designated by the business unit. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails or is unable to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.

Experience : Typically eight or more years related professional experience in marketing, strategy, consulting, financial services, or related field.

Knowledge, Abilities and Skills : In-depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customers. Knowledge of project leadership concepts and methodologies. Possesses strong verbal and written skills needed to develop and review research studies, communicate research findings, market recommendations based on findings, and maintain relationships. Ability to lead and prioritize projects. Ability to function independently or in a team environment with limited supervision. Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications. Skilled at customer focus, operating capabilities, personal effectiveness, and strategic capabilities.

Other criteria, including leadership skills, competencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.

Values
Regularly and consistently demonstrates Nationwide Values.

Job conditions:

Overtime Eligibility

: Not Eligible (exempt)

Working Conditions

: Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required.

ADA

: The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.

We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro‑rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company‑paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here .

Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

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