Owning full-funnel paid campaigns, the full-time salaried Performance Marketing Lead will manage strategy, execution, budget allocation, and measurement of new acquisition programs while exploring emerging paid channels and enhancing the post-click experience in a remote environment.
Key responsibilities
Lead full-funnel paid campaigns from awareness to conversion across self-serve and enterprise
Develop and scale new acquisition programs, including sponsorships and influencer partnerships
Collaborate with cross-functional teams to ensure alignment on the customer journey and optimize attribution and reporting
Required qualifications
7+ years of experience in performance marketing, growth, or demand generation, preferably in B2B SaaS
Proven ability to build and scale new channels or programs from scratch
Hands-on experience with core paid channels such as Google, Meta, LinkedIn, and Bing
Familiarity with AI and automation in marketing operations
Strong analytical skills with a focus on experimentation and in-house solution building
Performance Marketing Lead
Virtual Vocations Inc · New York, NY, USA · Remote ·
- Job type:
- Full Time