Director of Sales – Marketing

Develop and execute comprehensive sales and marketing plans to achieve revenue targets and maximize profitability.

Lead, mentor, and motivate the sales and marketing team to drive performance and exceed goals.

Identify new business opportunities, negotiate contracts, and maintain relationships with key accounts and partners.

Collaborate with revenue management to optimize pricing strategies and increase market share.

Conduct market research and analysis to identify trends, competitor activity, and customer preferences.

Develop annual budgets in conjunction with the property Managing Director, Director of Finance, and Director of Revenue Management.

Manage the hotel's brand identity and ensure consistent messaging across all marketing channels.

Oversee the development of marketing collateral, digital content, and advertising campaigns.

Monitor and analyze sales and marketing metrics to measure effectiveness and ROI.

Act as primary lead of all property marketing, digital, social media and public relations initiatives.

Direct local market strategies for promotions, partnerships, local community outreach and events.

Serve as property liaison to hotel teams including food & beverage, front desk and operations teams.

Collaborate with Makeready home office teams and agencies to drive revenue and brand awareness.

Responsible for ensuring print and digital advertising materials (email, website, paid media, online listings, OTAs) are accurate, on brand and aligned with business goals.

Act as brand champion and collaborate with Makeready branding and communication team to ensure brand alignment for all property brands.

Represent the hotel at industry events, trade shows, and networking opportunities.

Work closely with other departments to ensure seamless guest experiences and alignment with brand standards.

Adhere to Makeready's Guiding Principles.

Additional duties and assignments as assigned.

Requirements

Minimum 5+ years of experience in sales and marketing roles within the hospitality industry.

Minimum 2+ years of leadership experience.

Proven track record of driving revenue growth and achieving sales targets.

Strong leadership, communication, and interpersonal skills.

Strategic thinker with the ability to develop and execute effective sales and marketing strategies.

Excellent negotiation and relationship-building skills.

Proficiency in CRM software, digital marketing platforms, and Microsoft Office Suite.

Ability to thrive in a fast-paced, dynamic environment and lead a high-performing team.

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