CRM Manager

This is a Hybrid position: 3-4 days per week in the office in Troy, MI are required.
Epsilon is seeking an experienced Manager, Project Management to lead the execution of General Motors B2C marketing initiatives in a fast-paced, data-driven environment. This role owns end-to-end program delivery and leads a team of project managers to ensure consistent, high-quality execution across multiple workstreams.
In this role, you will drive campaign delivery, accelerate data-driven initiatives, and implement process improvements that increase efficiency and scalability. Success requires strong project management expertise, data integration experience, and the ability to lead teams, influence stakeholders, and deliver operational excellence.
Program & Delivery Leadership Own end-to-end delivery of complex, multi-channel marketing programs across GM initiatives
Act as the primary liaison between GM clients, internal stakeholders, vendor partners, and data engineering teams
Translate business needs into detailed business requirements, including data inputs, outputs, logic, and personalization rules
Oversee campaign execution lifecycle, ensuring quality, accuracy, and timeliness at every stage
Manage program priorities, timelines, risks, and escalations across multiple concurrent initiatives
Lead troubleshooting efforts and drive resolution of complex data or process issues
Manage, mentor, and coach a team of up to 6 Project Managers, driving accountability, growth, and performance
Establish clear roles, responsibilities, and workload distribution across the team
Provide ongoing coaching, feedback, and career development support
Standardize best practices, tools, and delivery methodologies across the PM team
Foster a high-performance, collaborative team environment focused on continuous improvement
Data Integration & Execution Oversight Oversee data integration points between client, Epsilon, and vendor partners
Partner with data engineering teams to ensure high-quality execution, including QA processes and validation checks
Ensure accuracy and completeness of file transfers, campaign inputs, and outputs
Stakeholder & Cross-Functional Collaboration Partner with account, analytics, and strategy teams on audience targeting, test design, and reporting requirements
Communicate program status, risks, and outcomes to internal and external stakeholders
Influence decision-making and align cross-functional teams without direct authority
Operational Excellence & Process Improvement Develop and implement process improvements to optimize workflows, mitigate risk, and increase scalability
Establish repeatable frameworks for campaign execution, documentation, and reporting
Drive continuous improvement initiatives across tools, processes, and team operations
Qualifications Bachelor’s degree or equivalent experience required
7+ years of project management experience
Prior experience managing or mentoring project managers strongly preferred
Experience within data-driven marketing, CRM, or digital campaign execution environments
Automotive and/or agency experience strongly preferred
Proficiency with Microsoft Office tools (Excel, Word, Outlook)
Skills and Abilities Strong leadership and team development capabilities
Excellent communication, stakeholder management, and influencing skills
Advanced organizational and prioritization skills in fast-paced environments
Strategic thinker with the ability to manage both big-picture initiatives and detailed execution
Proven ability to drive accountability, manage conflict, and deliver results under pressure
Strong analytical, problem-solving, and decision-making skills

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