Social Media Specialist

Social Media Specialist

The Social Media Specialist is a pivotal member of the CandleScience marketing team, entrusted with daily ownership of our social media presence and digital community engagement. This role has expanded beyond execution to include strategic content planning, active community management, and platform growthparticularly on TikTok and Instagram. The Specialist embodies our brand voice, nurtures authentic connections within the crafting community, and brings creative energy to a fast-paced, collaborative environment.
Key Responsibilities:
Manages and publishes daily content across TikTok, Instagram, and Facebook, focusing on trend-driven, engaging posts that elevate brand awareness and community interaction
Develops, plans, and maintains the monthly content calendar in alignment with overall marketing initiatives, ensuring consistent and timely messaging
Monitors social media analytics to evaluate performance and inform ongoing content strategy adjustments
Responds to community comments, messages, and inquiries, providing knowledgeable support related to candle making, fragrance selection, and DIY projects while maintaining brand consistency
Moderates social platforms to uphold community standards and protect the brand's reputation
Collaborates with cross-functional teamsincluding video production, product, and email marketingto synchronize messaging and support campaign launches
Engages with creators and influencers, identifying collaboration opportunities that enhance CandleScience's presence and credibility in the crafting space
Creates and designs visual content such as social graphics, Instagram Stories, Reels covers, and short-form videos using design tools, ensuring alignment with brand aesthetics
Represents the brand on camera as needed, delivering a relatable and confident presence that resonates with the audience
Maintains and evolves the brand's digital content identity by contributing to content themes and voice development, staying current with social media best practices and emerging trends
Performs other related duties as assigned by supervisor