Senior Director, Advertising, Data Monetization

Direct and mentor a team of 9 FTEs, including the Head of Ad Product & Partnerships, Head of Media Sales, Director of Ad Operations & Yield, and their respective teams

Own the overarching business strategy for Verizon’s ad products, including premium lock-screen inventory, digital OOH, and owned properties

Oversee the development of the GTM strategy and support the Head of Media Sales in securing foundational alpha/beta advertisers with major advertising holding companies and tier-1 brands

Guide the Product and Engineering teams in managing critical third-party vendor relationships and building privacy-first ad solutions

Ensure the team effectively manages yield, pricing strategies, and inventory flow to maximize revenue without cannibalizing premium core placements

Act as the primary liaison between the advertising division and broader Verizon leadership, collaborating heavily with Data Strategy, Legal/Privacy (CPNI), and core telecommunications business units

Requirements

Bachelor's Degree or equivalent years of experience

Master's Degree highly preferred

Minimum of 10-12+ years of progressive leadership experience in ad-tech, media sales, digital advertising, or retail media networks

Proven experience managing cross-functional leaders and building high-performing teams from the ground up (zero-to-one experience)

Deep understanding of the mobile advertising ecosystem, programmatic architecture, data clean rooms, and digital yield management

Strong executive presence with a track record of driving multi-million dollar revenue growth and managing enterprise-level vendor relationships

Ability to navigate and lead within a complex, highly matrixed corporate environment

Core Competencies
Demonstrates expertise in leading high-performing teams within the ad-tech and digital advertising sectors, with a strong focus on strategy development, revenue growth, and vendor relationship management. Proficient in navigating complex corporate environments while driving innovation in mobile advertising and programmatic solutions.

Highest-signal resume keywords

Leadership Experience

Ad-Tech Expertise

Revenue Growth Management

Cross-Functional Team Building

Vendor Relationship Management

ATS Optimization Keywords
Hard Skills

Digital Advertising

Programmatic Architecture

Yield Management

Data Clean Rooms

GTM Strategy Development

Pricing Strategies

Inventory Management

Business Strategy

Ad Product Development

Privacy-First Solutions

Soft Skills

Executive Presence

Collaboration

Mentoring

Communication

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