Senior Meta Ads

Senior Specialist

We are a high-growth, UK-focused performance marketing agency specializing exclusively in AI-driven patient acquisition for the cosmetic and implant dentistry sector. Unlike generalist agencies, we own the entire funnel—from high-intent Meta ads to a dedicated appointment-setting team that converts leads into deposit-paid consultations. We are looking for a technical, results-driven Senior Specialist to take full ownership of our paid social engine. This is a role for a "Self-Directed Owner" who thrives on solving complex tracking issues in restricted healthcare categories and delivering stable, high-quality lead volume that keeps our sales team busy and our UK dental clients scaling.
Key responsibilities include:
Own the end-to-end performance of Meta (Facebook/Instagram) campaigns, including structure, optimization, and scaling across all dental client accounts.
Manage and fix complex conversion tracking setups, including Pixel, CAPI, GTM, server-side tracking, and custom/offline events.
Navigate and implement workarounds for healthcare-restricted categories where standard Meta optimization is limited.
Monitor account health daily, acting immediately on fluctuations in spend, CPL, or lead quality.
Lead client communication for UK-based practice owners via WhatsApp, Google Meet, and detailed Loom performance walkthroughs.
Coordinate lead flow with the internal appointment-setting team to ensure a consistent pipeline for qualification.
Maintain rigorous documentation of tracking configurations and account decisions to ensure a scalable, maintainable system.
Flag performance issues early and escalate to the founder only when accompanied by a clear, recommended fix