Media Planning Supervisor

Lead, coach, and develop a team of Media Planners responsible for integrated media strategy and planning
Establish priorities, manage workloads, and ensure strategic deliverables are completed accurately and on schedule
Develop integrated media strategies across traditional and digital channels
Translate business objectives into audience-first communications strategies
Develop media investment recommendations and channel allocations
Present integrated media strategies, annual plans, campaign recommendations, POVs, and performance insights to clients and agency leadership
Build trusted relationships with clients as a strategic media advisor
Leverage syndicated research, first-party data, and audience insights to inform planning decisions
Partner with Analytics to develop campaign measurement frameworks and success metrics
Evaluate campaign performance and recommend strategic optimizations
Collaborate with Digital Media, Analytics, Creative, Account Services, Activation, and Strategy teams
Ensure smooth handoffs between Planning, Activation, Analytics, and Creative throughout the campaign lifecycle
Identify innovative media opportunities and develop strategic POVs and thought leadership
Champion integrated planning methodologies and continuously improve planning processes
Mentor team members, support career development and succession planning, and contribute to training and process development

Requirements

7+ years of media planning experience within an advertising agency or integrated marketing environment

2+ years of people management or team leadership experience

Extensive experience developing integrated media strategies across traditional and digital channels

Strong understanding of audience planning, communications strategy, and media investment planning

Experience managing cross-channel media budgets and investment recommendations

Demonstrated ability to present strategic recommendations to senior client stakeholders

Strong analytical skills with experience translating campaign data into actionable business insights

Excellent organizational, project management, and communication skills

Ability to manage multiple client accounts and competing priorities simultaneously

Preferred platform experience with MRI-Simmons, Nielsen, Comscore, Scarborough, YouGov, and GWI (GlobalWebIndex)

Experience developing full-funnel communications strategies from awareness through conversion

Experience working with first-party data, Customer Data Platforms (CDPs), and audience segmentation

Familiarity with Marketing Mix Modeling (MMM), attribution methodologies, and advanced measurement strategies

Experience supporting new business development and agency growth initiatives

Google Analytics certification or other relevant media planning certifications are a plus

Availability to work Monday–Friday, 8:30am–5:30pm

Must satisfy employment eligibility verification through E-Verify

Core Competencies
Demonstrates expertise in developing integrated media strategies across traditional and digital channels, leveraging audience insights and data to inform planning decisions. Proven ability to lead and mentor teams while managing multiple client accounts and delivering strategic recommendations to senior stakeholders.

Highest-signal resume keywords

Integrated Media Strategy Development

Audience Planning

Media Investment Planning

Cross-Channel Budget Management

Analytical Skills

ATS Optimization Keywords
Hard Skills

Media Planning

Campaign Measurement Frameworks

Audience Segmentation

Marketing Mix Modeling

Attribution Methodologies

Full-Funnel Communications Strategies

Data Analysis

Project Management

Strategic Recommendations Presentation

Client Relationship Management

Soft Skills

Leadership

Coaching

Organizational Skills

Communication Skills

Collaboration

Certifications & Qualifications

Google Analytics Certification

Industry Keywords

Integrated Marketing

Advertising Agency

Media Strategy

Campaign Optimization

Client Stakeholders

Tools & Technologies

MRI-Simmons

Nielsen

Comscore

Scarborough

YouGov

GWI

Customer Data Platforms

Google Analytics

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