Lead II, Media Strategy & Planning

Partner with agency partners and internal cross-functional stakeholders to develop integrated media strategies aligned to business and marketing objectives

Translate business briefs and marketing plans into actionable media briefs, strategic plans, tactical recommendations, and activation plans

Collaborate with Creative, Product Marketing, Analytics, and Performance Media teams across channels

Support strategic development and execution of national and local paid media plans

Evaluate and refine media strategies based on business performance, campaign insights, and market conditions

Develop strategic presentations, planning frameworks, POVs, and recommendations

Coordinate campaign launches, creative trafficking, asset management, and delivery timelines

Monitor media marketplace trends, emerging platforms, and sponsorship opportunities

Maintain relationships with agency partners, media publishers, platforms, and technology providers

Monitor campaign performance and identify optimization opportunities

Translate performance insights into actionable recommendations

Assist with marketing mix modeling reviews, test-and-learn initiatives, and measurement frameworks

Support agency planning processes and review agency outputs

Manage national and local media budgets, spending, allocations, and pacing

Support financial forecasting, reconciliation, and reporting

Requirements

5+ years of media experience, including media agency experience

Experience in a conversion-driven service business such as financial services, insurance, or banking

Proven ability to lead cross-functional teams, balance multiple priorities, and deliver against project deadlines

Excellent oral and written communication skills

Experience presenting to senior stakeholders and executives

Comfort using AI tools such as Claude or Copilot for research, planning, and reporting

Experience building and executing integrated media plans across TV, digital, social, search, or OOH

Ability to translate performance data and agency recommendations into actionable guidance

Experience managing agency relationships and accountability for deliverables, timelines, and quality

Experience with budget tracking and pacing

Comfort managing fast-moving priorities and multiple lines of business

Direct, hands-on experience managing large brands

Sports media experience highly valued

Familiarity with marketing mix modeling reviews or test-and-learn measurement frameworks

Experience with creative trafficking and asset management workflows

Availability to travel up to 25%

At this time, GEICO will not sponsor a new applicant for employment authorization for this position

Core Competencies

Demonstrates expertise in developing and executing integrated media strategies, managing agency relationships, and optimizing campaign performance through data-driven insights. Proficient in budget management and cross-functional collaboration to achieve marketing objectives.

Highest-signal resume keywords

Integrated Media Planning

Cross-Functional Team Leadership

Budget Management

Performance Data Analysis

Agency Relationship Management

ATS Optimization Keywords

Hard Skills

Media Strategy Development

Campaign Performance Monitoring

Creative Trafficking

Marketing Mix Modeling

Asset Management

Conversion-Driven Marketing

Digital Media Execution

TV Media Planning

Social Media strategy

Search Media Planning

Soft Skills

Excellent Communication Skills

Project Management

Prioritization

Collaboration

Presentation Skills

Industry Keywords

Financial Services

Insurance

Banking

Sports Media

Paid Media

Tools & Technologies

AI Tools

Claude

Copilot

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