Administrative & Marketing Coordinator

William Pitt Julia B. Fee Sothebys International Realty is one of the most respected and established luxury real estate firms in the Northeast, with 30 offices and more than 1,100 sales associates serving Connecticut, the Berkshires, and New York. As an affiliate of Sothebys International Realty, we combine global brand recognition with deep local expertise, ranking among the top real estate firms nationally by sales volume.
We are seeking a dynamic, highly organized, and marketing-savvy professional to serve as the Administrative & Marketing Coordinator for our Old Lyme brokerage. This role functions as the technological, operational, and marketing backbone of the region and is ideal for someone equally comfortable managing systems, supporting advisors, and contributing meaningfully to social media and brand marketing initiatives.
We are specifically looking for an individual with experience in social media management, content creation, and marketing strategy not simply execution who understands how thoughtful marketing directly supports real estate sales and advisor growth.
Your Impact
As a key member of our regional support team, you will create the operational and marketing infrastructure that allows advisors to focus on serving clients at the highest level. Your work will directly influence agent productivity, brand visibility, and the overall market presence of William Pitt Sothebys International Realty on the shoreline of Connecticut.
You will play a meaningful role in elevating both our advisors personal brands and the companys regional footprint through consistent, high-quality digital marketing and thoughtful operational support.
Essential Responsibilities
Technology & Systems Support
Serve as the first point of contact for technology needs across regional offices
Troubleshoot hardware, software, and platform issues to maintain smooth daily operations
Assist advisors in effectively using company CRM systems, marketing platforms, and digital tools
Social Media & Digital Marketing
Support company and advisor social media presence across Instagram, Facebook, and relevant platforms
Create, schedule, and publish engaging content, including property marketing, brand storytelling, community features, and advisor promotion
Guide advisors in strengthening their own social media strategies and online visibility
Monitor engagement and performance metrics and recommend improvements
Stay current on platform updates, trends, and best practices
Marketing Coordination
Advise agents on marketing opportunities while ensuring adherence to Sothebys International Realty brand standards
Collaborate with corporate marketing and design teams on print and digital campaigns
Coordinate elevated property marketing initiatives reflective of the luxury marketplace
Assist in developing presentations, promotional materials, and strategic campaigns
Operational & Administrative Support
Support daily operations in the Old Lyme office
Maintain organized processes that support agent productivity and office efficiency
Cross-Office Consistency
Uphold consistent operational and marketing standards across all regional offices
Ensure cohesive brand representation across platforms and locations
Qualifications for Success
Proven experience managing business or brand social media accounts
Strong knowledge of Instagram, Facebook, scheduling platforms, and basic analytics
Proficiency in Canva
Excellent written and verbal communication skills
Strong technical aptitude with the ability to troubleshoot systems and platforms
Exceptional organization and multitasking skills
Detail-oriented and deadline-driven
Ability to coach non-technical users with patience and clarity
Real estate marketing experience preferred but not required
Ideal Candidate Profile
You are a proactive self-starter who enjoys balancing creativity with operational execution. You are comfortable shifting between solving a technical issue for an advisor, coordinating a listing launch, and developing a strategic social media campaign. You understand that in modern real estate, marketing visibility and operational excellence are inseparable from sales success.
You take ownership, anticipate needs before they arise, and find satisfaction in helping others perform at a higher level.
About the Opportunity
This is an opportunity to join a company committed to excellence in one of New Englands most distinctive luxury markets. You will have the ability to make a measurable impact on regional growth, advisor success, and brand presence while working within one of the worlds most respected real estate networks.