Lifecycle Marketing Manager

We design and hand-build premium off-grid camper vans that turn "someday" into a road trip this weekend, selling direct so adventure isn't taxed by dealer markups. We believe great products come from real-world testing and honest craftsmanship - and whether you're behind the build or behind the scenes, everyone here plays a part in getting people out the door and onto the road.

The Role
A Geotrek Van is a considered purchase. People may spend months deciding, and much of that journey happens in two places: our website and their inbox. That means leading the strategy and executing every HubSpot flow and every word on the site and the blog. The work is execution heavy and strategy driven in equal measure, so expect to define a journey on Monday and build it in HubSpot on Tuesday. This is a senior individual contributor role, helping define what happens once someone reaches the site, and everything that happens in their inbox afterward.

What You'll Own
Email and HubSpot
Every automated journey, nurture stream, and triggered campaign, including the weekly van email and every model and pricing launch sequence
Segmentation built on real behavior, drawing on configurator activity, model interest, and consultation history
Contact strategy governing cadence, priority, and suppression, so nobody hears from us four times in a week
Database health, deliverability, privacy compliance, and QA before anything ships

Website and Blog Copy
Model pages, financing, service, comparison, configurator microcopy, and the after-purchase pages we have not built yet
A blog plan built to earn organic and AI search visibility rather than to fill a calendar
The voice, held steady across every owned surface, including pages you did not write

Lifecycle Programs
The journey map end to end, from first email through consult, reservation, build, delivery, and ownership, kept current as the product and the sales process change
The nurture and stalled-deal program - around a hundred deals sit quiet at any time, and restarting them is one of our clearest revenue levers
The build window - months pass between deposit and delivery, and what we send during that stretch shapes both referrals and how delivery day goes
The post-purchase program that barely exists today, covering the first 90 days of ownership, referral, add-ons, upgrades, and service
The handoff with Sales, including what makes someone sales-ready and what we say when a deal goes quiet

Campaigns and Marketing Ops
The campaign calendar across owned channels, so a launch, a price change, or an event lands as one coordinated moment rather than four disconnected ones
Briefing the pieces you do not write yourself and keeping paid, social, and PR pointed at the same message and the same landing page
The HubSpot backbone: lists, forms, properties, lead routing, attribution setup, and the integrations that feed it, with our HubSpot consultant on anything structural
A testing roadmap across audience, offer, subject line, timing, and page copy
Reporting on conversion, stalled-deal recovery, and attributed revenue - this role carries a forecast

What You Bring
You are a genuinely strong writer - this matters more than anything else here
Five or more years in email, lifecycle, CRM, or conversion marketing, with real ownership of a program that had revenue attached to it
Hands-on fluency in HubSpot, or an equivalent platform and a fast path to HubSpot
Comfort in the data - you can build the segment, read the cohort, and tell a result from a coincidence
Experience working directly with a sales team rather than around one
Deliberate use of AI, paired with the judgment to keep a brand voice intact - we use AI here, and we do not publish anything that sounds like it
Travel to 3-5 industry events a year and some weekend availability for events and peak showing periods
Helpful: long sales cycles and considered purchases, direct-to-consumer without a dealer layer, conversion copywriting, SEO or AEO

What Success Looks Like
First 90 days. Every active flow is inventoried, the broken and duplicated ones are retired, and you know the funnel better than anyone here.
Six months. A documented journey map with an owned program at every stage, a stalled-deal program running against a measured baseline, and site copy that says the same thing on every page.
Twelve months. Lifecycle is a named line in the forecast, and the post-purchase program is generating revenue we do not collect today.
Throughout. Nothing ships without QA, and someone reading three of our pages and two of our emails would not be able to tell they had different authors.

Work Environment & Physical Demands
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role, consistent with the Americans with Disabilities Act (ADA) and the Colorado Anti-Discrimination Act.

This is primarily a desk-based, high-autonomy role: extended computer and screen time, regular phone/video calls, and the strategic-to-detailed thinking required to move between big-picture planning and hands-on execution under recurring deadline pressure. Occasional travel to 3-5 industry events a year, with some weekend availability, extended time on your feet, and light lifting up to ~25-30 lbs. The role is primarily indoor and climate-controlled, with standard facility safety awareness on the shop floor and normal trade-show/event practices while traveling.

Benefits:
401(k) with 4% match; health insurance reimbursement program; monthly wellness reimbursement

Schedule:
Full-time, on-site in Boulder, CO, five days per week; some weekend availability required

Equal Opportunity Employer
Geotrek is proud to be an equal opportunity employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other status protected by applicable federal, Colorado, or City of Boulder law. Need an accommodation to apply? Contact us at HR@GeotrekVans.com.

This posting is not intended to be an exhaustive list of all duties. Responsibilities may change based on business needs. Geotrek is an equal opportunity employer.

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