Digital Media Specialist

The Digital Media Specialist creates authentic, visually compelling content that tells the story of our people, projects, culture, and customers. This role combines field photography and videography with editing, writing, and content coordination to strengthen the Park West brand across digital platforms. The ideal individual is creative, organized, and comfortable working in the field to find and capture the story behind the work.

Role and Responsibilities

Create photo, video, and written content for social media and other digital platforms, including Instagram, LinkedIn, Facebook, and TikTok.

Work within the company’s established creative framework, ensuring all content reflects Park West’s brand standards, visual style, and overall look and feel.

Travel to approved projects, jobsites, and events to capture high-quality photography and video.

Produce videos featuring employee spotlights, project highlights, behind-the-scenes stories, educational content, and company culture.

Edit photos and videos and write supporting copy that align with company brand guidelines, voice, and messaging.

Collaborate with Marketing, Customer Experience, Sales, and Operations to identify content opportunities and develop stories.

Assist with content planning and scheduling to maintain a consistent publishing cadence around company initiatives, events, milestones, and community engagement.

Organize and maintain a digital library of photography, video, and creative assets.

Track engagement and audience growth with department leaders, using results to improve future content.

Support additional marketing initiatives, events, and creative projects as needed.

Qualifications/Skills

Minimum two years of experience in digital content creation, photography, videography, or a related role.

Portfolio demonstrating photography, video editing, and short-form storytelling skills.

Proficiency with photo and video editing tools such as Adobe Premiere Pro, Lightroom, Photoshop, Final Cut Pro, or comparable software.

Working knowledge of Sony and Cannon camera equipment, lighting, and audio capture.

Understanding of social media formats, publishing practices, and basic performance metrics.

Strong writing, communication, and organizational skills, with the ability to manage multiple assignments and meet deadlines.

Ability to work independently and build rapport with employees and customers to capture authentic stories.

Ability to travel to company locations throughout California and Nevada, jobsites, and events and follow applicable site safety requirements.

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