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June 6, 2013 | An Interactive Online Event
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Explore how you can — and should — approach Twitter to make the most of it for your brand. Learn from social media pros at the San Francisco Giants, SFGate, and more. Learn more.
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Abbey Klaassen
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Revolving Door Newsletter: 12.11.09
Nielsen Unloads Eight Titles; Exec Shakeup at Tribune Co.
Sightings (6)
Ad Age Revamps Print, Website - Posted September 10, 2012
Advertising Age has given its print and online versions an update. The magazine is revamped to present a "look and feel that reflects the importance as well as the excitement of this industry," writes ... [Fishbowl NY]
Ad Age Revamps Print, Website - Posted September 10, 2012
Advertising Age has given its print and online versions an update. The magazine is revamped to present a "look and feel that reflects the importance as well as the excitement of this industry," writes ... [FishbowlNY]
Pay Wall For Creativity-Online|AdAge Gets New Exec Editor|American Journalism Review Drops To Quarterly|Gannett Will Cut Less Next Year|Ad Spending Down 11.5 Percent - Posted December 10, 2009
The Daily Show With Jon StewartMon - Thurs 11p / 10c... [Fishbowl NY]
Pay Wall For Creativity-Online|AdAge Gets New Exec Editor|American Journalism Review Drops To Quarterly|Gannett Will Cut Less Next Year|Ad Spending Down 11.5 Percent - Posted December 10, 2009
The Daily Show With Jon StewartMon - Thurs 11p / 10c... [FishbowlNY]
Microsoft Gets Into Social Media Monitoring Business - Posted September 23, 2009
Microsoft will unveil Looking Glass today, its first offering in the crowded social media monitoring space. Looking Glass is not yet available to the public and Microsoft will begin testing it next month. Advertising Age's Abbey Klaassen explains how it will work:
... [PRNewser]
Razorfish, Ogilvy PR Launch Social Media Measurement Offerings - Posted July 13, 2009
Two agencies, one with roots in the advertising world (Razorfish) and one with roots in PR (Ogilvy PR) launched new social media measurement and scoring offerings today. Both play off the well-known concept of a brand's "Network Promoter Score," which is described by Wikipedia as the following:
Companies obtain their Net Promoter... [PRNewser]
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