Abbey Klaassen

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Revolving Door Newsletter: 12.11.09
Nielsen Unloads Eight Titles; Exec Shakeup at Tribune Co.

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Spotted around the media universe

Pay Wall For Creativity-Online|AdAge Gets New Exec Editor|American Journalism Review Drops To Quarterly|Gannett Will Cut Less Next Year|Ad Spending Down 11.5 Percent - Posted December 10, 2009
The Daily Show With Jon StewartMon - Thurs 11p / 10c... [FishbowlNY]

Microsoft Gets Into Social Media Monitoring Business - Posted September 23, 2009
Microsoft will unveil Looking Glass today, its first offering in the crowded social media monitoring space. Looking Glass is not yet available to the public and Microsoft will begin testing it next month. Advertising Age's Abbey Klaassen explains how it will work: ... [PRNewser]

Razorfish, Ogilvy PR Launch Social Media Measurement Offerings - Posted July 13, 2009
Two agencies, one with roots in the advertising world (Razorfish) and one with roots in PR (Ogilvy PR) launched new social media measurement and scoring offerings today. Both play off the well-known concept of a brand's "Network Promoter Score," which is described by Wikipedia as the following: Companies obtain their Net Promoter... [PRNewser]

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