Abbey Klaassen

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Spotted around the media universe

Editor-in-Chief of 'More' Dishes About Fearlessness & Versatility at WiCi Awards - Posted September 19, 2013
[caption id="attachment_15883" align="alignright" width="304"] Photo credit: Jan Goldstoff[/caption] There's no doubt about it, we're still on an inspirational high after last night's WiCi Awards honoring rising stars in communications. The New York Women in Communications (NYWICI) program celebrated 10 mavericks as Mo... [MediaJobsDaily]

Microsoft Gets Into Social Media Monitoring Business - Posted September 23, 2009
Microsoft will unveil Looking Glass today, its first offering in the crowded social media monitoring space. Looking Glass is not yet available to the public and Microsoft will begin testing it next month. Advertising Age's Abbey Klaassen explains how it will work: ... [FishbowlDC]

Razorfish, Ogilvy PR Launch Social Media Measurement Offerings - Posted July 13, 2009
Two agencies, one with roots in the advertising world (Razorfish) and one with roots in PR (Ogilvy PR) launched new social media measurement and scoring offerings today. Both play off the well-known concept of a brand's "Network Promoter Score," which is described by Wikipedia as the following: Companies obtain their Net Promoter... [FishbowlDC]