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Sightings (16)

Spotted around the media universe

Four Ways for Freelancers to Successfully Land Big Clients - Posted June 19, 2014
By big clients we mean clients with deep pockets. Budgets to spend and contract to sign. That's why this post from Freelancers Union is so appropriate. Of course, the first way to land big clients is to let them know ... [MediaJobsDaily]

STUDY: Trust is Missing in Agency-Client Relationships - Posted June 19, 2014
RPA, the indie ad shop in Santa Monica responsible for 'Farmers (Insurance) University,' ... [AgencySpy]

5 Things to Know Before Purchasing a Domain Name - Posted April 29, 2014
Here's the strangest thing about URLs and the act of finding the right domain name: it's quickly becoming the job of PR professionals. Because available domain names are being purchased for proper use or just "squatters' rights", you'll have to consider so much more than just "my... [PRNewser]

5 PR Strategy Mistakes to Avoid - Posted March 31, 2014
Strategy: it's the one thing we always try to sell our clients and, arguably, the thing we most often fail to deliver. No worries, though; it's understandable. We've all had clients call in a panic while we're neck deep in creating a strategy that would make Alexander the Great scratch his head. As... [PRNewser]

5 Mistakes to Avoid When Speaking in Public - Posted March 24, 2014
You sweating yet? In most PR agencies, flacks have one fear coursing through their bodies that forces them to consider wetting their pants just to relieve some stress -- public speaking. You would think in this industry those are fears you ... [PRNewser]

5 Reminders for Your Next Press Release - Posted February 6, 2014
Everyone has to do something to get your attention FACT: Press releases are a necessity in this business. We know it. The media tolerates it. Clients love it. And that's why we do it. ... [PRNewser]

The Top 5 PR Myths to Debunk in 2014 - Posted December 19, 2013
All right, PR peeps. You have a mission in 2014: Debunk these top five PR myths. Unfortunately, there are many more than five, but in this industry, it's all about billable time. A couple of these myths are unwritten rules in PR -- many of... [AgencySpy]

The Top 5 PR Myths to Debunk in 2014 - Posted December 19, 2013
All right, PR peeps. You have a mission in 2014: Debunk these top five PR myths. Unfortunately, there are many more than five, but in this industry, it's all about billable time. A couple of these myths are unwritten rules in PR -- many of... [PRNewser]

Nelson Mandela's Death Should Breathe New Life into PR - Posted December 6, 2013
"Difficulties break some men but make others. No axe is sharp enough to cut the soul of a sinner who keeps on trying, one armed with the hope that he will rise even in the end." ~Nelson Mandela (1918 -- 2013) He was a Nobel peace prize winner. He is the sole... [PRNewser]

10 More Things PR Professionals 'Love' - Posted November 12, 2013
Last week, our fearless editor (which, BTW, is no longer this guy...update your Rolodex, peeps) brought to you "... [PRNewser]

STUDY: 4 out of 5 People Believe There Is an 'I' in Team - Posted November 6, 2013
This life we have chosen as flacks is one of many aspects -- creativity, spur-of-the-moment decisions, crisis planning and preparation, multitasking, but specifically, relationship building. It's a primary facet of everything we do. From working with the media to learning about clients, building a team to re... [PRNewser]

Tomorrow Is 'Snark-Free Day.' Good Luck with That, PR Peeps. - Posted October 21, 2013
So...how long do we see this idea lasting? Namely in the laconic world of public relations. You know, folk in this profession like to be brief, witty and nonsensical. To wit, much of what flacks have to say can be seemingly perceived as "smarmy," "irascible," or even "snide." (Yes, those were the... [PRNewser]

Will Twitter's New Stricter Rules For Developers Hurt Your Favorite Twitter App? - Posted August 17, 2012
In an expected move, Twitter has announced new rules for its developer community that will make it difficult for some of the larger third-party Twitter clients to continue to tap into the Twitter API. Announced on ... [AllTwitter]

3 Ways To Appropriately Prepare Your Client For Social Media Marketing - Posted November 22, 2011
Clients will expect you to be able to prepare them for social media marketing. By providing them with the appropriate information, you will be able to release some of their initial anxiety, while also promoting the need for your services. Think what it would be like to be sitting on the other... [SocialTimes.com]

Ethics 101: Is Using Your Client Ethical? - Posted September 8, 2011
As an owner of a social media marketing business, I have an obligation to look out for the best interests of my clients, which means I will not use them to help benefit my business. Clients do not hire me to help advance my long-term business goals (although that would be... [SocialTimes.com]

How Many People Really use Twitter.com? - Posted March 16, 2011
When Twitter announced changed to its API last week - and effectively told developers to stop making Twitter clients - they claimed that 90% of Twitter users access official Twitter apps each month. However, marketing company Sysomos questio... [AllTwitter]

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