Danielle Peretz

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Sightings (6)

Spotted around the media universe

Macklemore, Ryan Lewis Bring Grammy Life to NYC Bus - Posted January 16, 2014
Most likely, this video of Macklemore and his Jazzy Jeff shadow Ryan Lewis is a staged marketing effort from TBWA\Chiat\Day LA to promote the 56th Grammy Awards. The two musicians hop on a New York City bus with a boombox and start ... [AgencySpy]

Pereira & O'Dell Flies Into Birdbnb for Debut Airbnb Work - Posted December 16, 2013
Pereira & O'Dell nabbed creative duties for Airbnb in September, and three months later, the San Fran shop is launching Birdbnb, their first campaign for the global travel renting company. To supplement Airbnb's colorful site full of rental options, Pereira & O'De... [AgencySpy]

Draftfcb LA Continues Full-Court Press for Nabi - Posted October 24, 2013
Just two weeks ago, we were covering the first wave of Nabi spots from Draftfcb, a pair of 30-second ads that favorably compared kid-friendly Nabi tablets to Kindle devices a la Microsoft vs. Apple. Our Erik Oster found them to be informational and appealing. However, these two ne... [AgencySpy]

Martin, Benjamin Moore Scare the Crap Out of Contractors - Posted October 16, 2013
Some good Halloween fun for you today... Martin Agency client Benjamin Moore, and Tool director Jason Zada wanted to show that their Ultra Spec 500 paint goes on quick to get the project finished when you need it most -- like when you're scared shitless. So they gave a group of painters a... [AgencySpy]

Sears' Diehard Batteries Will Survive the Zombie Apocalypse - Posted October 14, 2013
Including a narrative is usually a good way for a commercial to hook the audience with creativity, but this Y&R Midwest zombie spot for Sears actually overdoes the narrative focus to the point where the brand association is almost negligible. We know, zombies are popular, but it seems like the... [AgencySpy]

GoDaddy Finally Moves Away from Douchebag Ads with 'TMI' - Posted May 28, 2013
About a year ago, GoDaddy hired Deutsch New York as their creative agency, and the world wondered whether we'd see the end of the "GoDaddy Girls" gimmick, or even the beginning of a more nuanced campaign. Instead, during this year's Super Bowl, GoDaddy offered us Bar Rafaeli ("sexy") making out with... [AgencySpy]

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