Dov Seidman

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Sightings (4)

Spotted around the media universe

'How Now,' Says Author Dov Seidman to Chobani - Posted October 9, 2014
It's not whether you win or lose, it's how you play the game. We school our kids in this from the first soccer kick on. Bestselling author and management guru Dov Seidman built a brand around his hit 2011 book, How: Why How We Do Anything Means Everyth... [AllTwitter]

Chobani Claims That No One Owns the Word 'How' - Posted June 5, 2014
During last year's Super Bowl, Chobani and its ad agency Droga5 told us that "how matters." It was a brilliant Chipotle-style CSR call-to-arms that led, in part, to speculation that the company will soon go public. Now author/ethics consultant Dov Seidman and his lawyers want to make that filing process a bit... [FishbowlDC]

Droga5, Chobani Sued for Using the Word 'How' - Posted June 5, 2014
During last year's Super Bowl, Droga5 and Chobani told us that "how matters." How much does how matter? According to inspirational author/business consultant Dov Seidman, it matters quite a lot. Seidman, whose best-selling book bore the title How: Why How We ... [GalleyCat]

The New York Times Will Expose Your Fake Apologies with #ApologyWatch - Posted February 5, 2014
A New York Times reporter and a corporate reputation specialist walked into a bar this week and came to the same conclusion: they've had enough of your clients' fake apologies. Both business writer Andrew Ross Sorkin and ... [FishbowlDC]