Drew Kerr

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Sightings (11)

Spotted around the media universe

T.G.I. Friday's Hypes End of the World Party Campaign - Posted December 20, 2012
Based on our Twitter and Facebook news feeds, we know that everyone is laughing at those poor souls who really do believe that tonight marks the end of the w... [FishbowlDC]

Mark Cuban Clarifies His 'Don't Hire a PR Firm' Comment - Posted January 17, 2012
Entrepreneur published a 12-point list of tips for startups, courtesy of Mark Cuban, that included at number 11: "Never hire a PR firm." Well now you done did it Mark Cuban, because, of course, the PR industry will respond. On ... [FishbowlDC]

Mashable Editor Is So Excited About Press Releases - Posted September 14, 2011
The press release. Nothing generates more debate and confusion in the industry and adjacent professions than the purpose of the not-so-humble press release. But what about the language within, and the use and abuse of executive and "expert" quotes to bolster such incredible stories? Mashable's business and marketing editor ... [FishbowlDC]

MTV to Abercrombie: That's "A Clever PR Stunt" - Posted August 17, 2011
Abercrombie & Fitch scored major press today by making an IR announcement stating that they will pay the Jersey Shore cast to outfit themselves in a different brand of clothing. MTV... [GalleyCat]

Lionsgate to Movie Critics: No Advance Reviews of 'Killers' - Posted May 28, 2010
Is Lionsgate trying to protect its upcoming film, "Killers," from what it thinks will be bad reviews? The studio announced it will only pre-sceen the film to press on the day of its release, June 4th, an uncommon move for a mass-marke... [FishbowlDC]

Is It Wise For Toyota PR To Attack ABC News Segment? - Posted March 9, 2010
... [FishbowlDC]

Ari Fleischer Handling Mark McGwire Steroid Admission - Posted January 12, 2010
Former George W. Bush press secretary Ari Fleischer is in the sports PR business, in a big way. First came news he was handling the NCAA College Football Bow... [FishbowlDC]

2010 Predictions: Bad Pitch Blog Edition - Posted December 30, 2009
For a "lighter" take on 2010 PR industry predictions, we turned to Richard Laermer and Kevin Dugan, founders of "The Bad Pitch Blog." On business prospects for 2010: ... [FishbowlDC]

"Douche Suit" Between Ronn Torossian and Drew Kerr Settled - Posted November 23, 2009
5WPR CEO Ronn Torossian sued Four Corners Communications founder Drew Ke... [FishbowlDC]

Michael Jackson's Former Publicist Michael Levine Incurs Fan Wrath Over Opportunistic Pitch - Posted June 26, 2009
About an hour after TMZ.com first reported the news of Michael Jackson's death yesterday, PRNewser received the following statement from Michael Levine, founder of agency Levine Communications Office: As someone who served as Michael Jackson's publicist during the 1st child molestation incident, I m... [FishbowlDC]

Michael Vick Really Is Talking to PETA - Posted May 1, 2009
Michael Vick, Atlanta Falcons star and dogfighting enabler is talking to PETA about doing some spokes-work for the publicity savvy organization, 19-months after the story broke. AdAge has what little details are available, confirms with PETA ... [FishbowlDC]