Frank Cooper

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Super Bowl PR Winners and Losers - Posted February 8, 2010
[Coke teams up with The Simpsons for their Super Bowl ad.] This is more AgencySpy's territory, but PRNewser wanted to provide a quick recap of who "won" and who "lost" in last night's Super Bowl marketing bonanza. Winners: Pepsi Refresh Although the jury is still out on Pepsi's decision to skip the Super Bowl in... [FishbowlDC]

PepsiCo's Frank Cooper On New Campaign: 'Surprising How Much Emotion Is Tied To The Super Bowl' - Posted February 1, 2010
Pepsi officially launched their Refresh Everything Project today, a marketing campaign that will dole out more than $20 million over the next year to fund consumer generated ideas that people "believe will make an impact on their communities." In an interview with PRNewser, PepsiCo Chief Engagement Officer ... [FishbowlDC]