Ian MacKenzie

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Sightings (16)

Spotted around the media universe

W+K NY, Metallica Rock out 'This is SportsCenter' - Posted July 14, 2014
W+K New York have a new "This is SportsCenter" spot for ESPN featuring Metallica. The agency has some fun with the idea that with Mariano Rivera now retired, Metallica doesn't have a lot to do around the ESPN offices. Metallica looks for other athletes in need of entrance music, with less than... [AgencySpy]

W+K NY Unveils New, High-Tech SportsCenter Set - Posted June 16, 2014
W+K New York unveils the new high-tech SportsCenter set, complete with a few bugs, in the latest in their long-running "This Is SportsCenter" series. SportsCenter is set to debut their new studio on June 22nd, and the new spot takes place on the set of the 194,000 square foot Digital Center 2.... [AgencySpy]

U.S. Midfielder Bradley Takes Center Stage in Latest SportsCenter Spot - Posted June 5, 2014
With the FIFA World Cup set to kick off next week, the ESPN marketing onslaught continues, this time starring U.S, National Team midfielder Michael Bradley, who co-stars alongside the WWL's anchor Bram Weinstein in the late... [AgencySpy]

Delta's '80's In-Flight Safety Video' Crams as Much Decade's Worth of Nostalgia Into 5 Minutes - Posted January 28, 2014
We're not sure who's behind it, but "Delta's 80's In-Flight Safety Video" manages to turn the normally insufferable flight safety video into something totally rad (Update: It is W+K NY, credits after jump). The 5:22 video should send a welcome wave of nostalgia over children of the 80s (I don't really... [AgencySpy]

Snickers Plays What-If in Two New Commercials - Posted January 27, 2014
To promote Snickers Bites, BBDO New York went retro. Bites give hungry customers a bag full of tiny pieces of Snickers bars, a pretty big switch for the consistent candymaker. But what if Snickers had thought of the idea decades ago? There are two spots, "Intercom" and "Leisure Suit," that attempt to... [AgencySpy]

BBDO Brings More Funny to Foot Locker in Star-Studded Spot - Posted November 19, 2013
BBDO's solid streak for Foot Locker continues with a new spot promoting the chain's annual "Week of Greatness" event, "the one time each year when the most premium kicks come out." Entitled "All Is Right," this latest effort is part of the agency's ongoing "Foot Locker Approved" cam... [MediaJobsDaily]

James Harden Can Act for Foot Locker, But He Definitely Can't Sing - Posted August 15, 2013
Not only should you fear James Harden's beard, but now you should fear his voice, too. There's a long history of athletes who want to be rappers/singers, and that history stars and ends with this awesomely terrible Deion Sanders single from 1994. Luc... [AgencySpy]

Blake Griffin Might Be a Product-Endorsing Robot - Posted August 7, 2013
BBDO New York and Foot Locker know that Clippers forward/dunker Blake Griffin is a commercial machine - Subway, Kia, Jordan Brand to rattle off a few quickly. So for their latest joint venture, "The Endorser," the creatives decided to physically hook up Griffin to a machine called The Endorser as if... [AgencySpy]

Snickers Drops Down the Celebrity Hierarchy with Kenny G - Posted July 1, 2013
Betty White, Joe Pesci, Robin Williams, and... Kenny G. Aside ... [AgencySpy]

BBDO NY Resurrects Agent Smith for Latest GE Effort - Posted April 15, 2013
Has it really been ten years since The Matrix: Revolutions tarnished the Wachowskis'epic saga? Time flies, but while we'd rather forget the third and final Matrix installment, we're happy to once again see Hugo Weaving as the relentless Agent Smith, whose dapper ... [AgencySpy]

Pillsbury Doughboy Giggles for Geico - Posted March 27, 2013
... [AgencySpy]

James Harden Sends Entourage Member to D-League in Latest Foot Locker Spot - Posted January 31, 2013
Ah, a Super Bowl breather and the Foot Locker/NBA-focused funny continues in this new spot from BBDO New York, which focuses on mohawk/fierce beard-sporting ... [AgencySpy]

Giants WRs Seize Spotlight, Provide Acting Lesson in Latest Foot Locker Spot - Posted December 12, 2012
BBDO New York is back at it again for Foot Locker, continuing a fairly winning campaign for the sportswear/footwear chain and shifting this time from NBA stars to NFL ones. Before the chants of "Cruuuuuuuuuz" ensue, let us te... [AgencySpy]

Yes, Golf Even Appeals to the Most Confusing Metal Band in the World - Posted August 1, 2012
  A couple of these spots slipped into the tips box last night and now we're being told it's to promote the fact that FedEx is an official sponsor of the FedEx Cup. Wow, well consider our minds blown. Anyhow, this latest round from BBDO New York is somewhat humorous, well at... [AgencySpy]

BBDO, FedEx Once Again Infiltrate NFL Week 1 Coverage - Posted September 12, 2011
If you happened to catch any NFL games since the season kicked off on Thursday night, you p... [AgencySpy]

HBO Doesn't Want You to Be a Cheap Bastard this Xmas - Posted December 8, 2010
... [AgencySpy]

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