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Roll Call: B-M, PepsiCo, H&K, and More - Posted June 17, 2011
Lisa Poulson has been named Burson-Marsteller's global tech practice chair. She'll remain in San Francisco reporting to CEO Mark Penn. Poulson rejoined the firm in 2005 after working for Sun Microsystems and had been the lead on the HP client. The... [PRNewser]
Debate Rages Over Pepsi Skinny Can Ad - Posted February 18, 2011
Sofia Vergara, the voluptuous star of the TV show Modern Family, is the face of Diet Pepsi's new Skinny Can. Actually, it's just the small portion of her face you... [PRNewser]
Pepsi Employees Break "Refresh" Campaign Rules - Posted February 26, 2010
When PRNewser interviewed PespiCo Chief Engagement Officer Frank Cooper on the day of his company's "Refresh Everything Project" campaign launch, he said "this year it was time to ac... [PRNewser]
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