Kevin Ertell
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Spotted around the media universe
July Relaunch for Borders Site - Posted June 6, 2007
Direct Marketing's News Blog reports on Borders' plans to relaunch its website and take direct responsibility for its e-commerce activities instead of outsourcing it to Amazon. In doing so, the struggling book retailer will come a lot closer to building a multichannel platform from scratch than most merchants with well-established brands... [GalleyCat]
