Mark Pogachefsky

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Spotted around the media universe

PR Firm Hiring Laid Off Reporters To Do Focus Groups - Posted December 10, 2009
Many movie critics have been laid off in the last year. Two companies are now trying to give them work in market research. Online research company OTX and public relations group mPRm have created Critical Focus Exchange, "a service in which critics and film reporters offer their expertise to producers and studios... [PRNewser]

Journos And Marketers Tee Off On Hollywood Re: Oscars - Posted December 12, 2008
The same day Golden Globe nominations were announced, a panel of journos and Oscar-experienced marketers held a small crowd in rapt attention last night for the L.A. Press Club, telling horror stories out of school about the sleazy tricks committed over the last decade in the nam... [FishbowlLA]