Mitch Markson

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Spotted around the media universe

Ogilvy PR Hires Edelman's Markson as President, Global Consumer Marketing Practice - Posted April 11, 2012
Ogilvy PR has hired Mitch Markson, Edelman's current global chief creative officer, as president of its global consumer practice, effective June 4. Markson ... [FishbowlDC]

Survey: Eight in 10 Consumers in Emerging Markets Expect Brands To Support Causes - Posted November 5, 2010
Findings from the fourth annual 2010 Edelman goodpurpose global Study show that about eight in 10 consumers in emerging markets expect brands to do something in support of good causes. In Brazil, 87 percent sh... [FishbowlDC]

Survey: Majority Willing to Pay More For Socially Conscious Brands - Posted October 21, 2009
Edelman released their third annual goodpurpose study findings today. The study involved more than 6000 people in 10 countries and revealed consumers' "rising expectations of brands and companies in the social purpose space." The highlights: 61% of people have purchased a brand that supports a good cause even if it wasn't the... [FishbowlDC]