Performics

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Integrating Facebook Into Your Marketing Strategy - Posted December 5, 2012
Gone are the days when print and TV are the dominant avenues of advertising. Now companies big and small need to integrate Facebook and other social avenues into their marketing plans. A panel of experts, including a social media official at HBO, at the AllFacebook Marketing Conference talked ab... [AllFacebook]

Why Facebook Moms Are A Hot Market To Target - Posted April 18, 2012
Mothers are more active on Facebook and more receptive to marketing messages posted there than women who don't have kids. According to a study by Performics, moms are 75 percent likelier than other women to trust information that companies post on social media and 45 percent more likely to base purchasing decisions... [AllFacebook]