Peter Shankman

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Hey, How'd You Launch 'Help A Reporter Out?'
The man whose journalist-to-journalist service went from Facebook group to burgeoning online community in under a year discusses what's next for HARO.

6 Surefire Ways to Find Sources in the Digital Age
Media pros give tips on tracking down and verifying sources in an age of instant experts.

Sightings (40)

Spotted around the media universe

6 Tips for Finding Sources Worth Their Salt - Posted April 22, 2013
When it comes to journalism, the credentials of your sources can make or break your article. Fortunately, there are a number of tools that can help you weed out the nobodies from the knowledgeables online. By now, you've surely heard of HARO (Help a Reporter Out), but founder ... [10,000 Words]

Samoa Air Suffers PR Turbulence After Charging Customers by the Pound - Posted April 3, 2013
Everyone is created equally and everyone should be treated equally. We all know this. These very ideas are the foundation for our deep beliefs in justice and equality. So what about Samoa Air's decision to ... [FishbowlDC]

Peter Shankman on His New Book: Why 'Niceness' Is the Best PR Strategy - Posted April 2, 2013
You may know Peter Shankman for his work as a commentor, strategic advisor and author of books like ... [FishbowlDC]

Peter Shankman Reveals New Business Plan & Explains Why It Pays to be Nice in New Book - Posted April 2, 2013
We caught up with Peter Shankman, founder of HARO, entrepreneur and soon-to-be-father, regarding his new book, ... [MediaJobsDaily]

Affect's 'New York Job Project' Turns the Application Process Social - Posted March 12, 2013
Current PR students and recent college grads: are you stressed about turning your great internships into a full-time entry-level gig? Do you embody the phrase "shameless self-promotion"? Are you an expert in all things social media? (Come on, you know you are.) If you answered "yes" to any of those three... [GalleyCat]

Affect's 'New York Job Project' Turns the Application Process Social - Posted March 12, 2013
Current PR students and recent college grads: are you stressed about turning your great internships into a full-time entry-level gig? Do you embody the phrase "shameless self-promotion"? Are you an expert in all things social media? (Come on, you know you are.) If you answered "yes" to any of those three... [FishbowlDC]

Peter Shankman Leaves Vocus and HARO Behind - Posted February 21, 2013
Consultant/speaker/PR expert Peter Shankman has announced that he will no longer be associated with journalist-to-source matching s... [FishbowlDC]

We'll Do it Live! Join Us Here for a Post-Super Bowl Hangout - Posted February 4, 2013
As we briefly mentioned last week, we'll be engaging in a little Google+ Hangout chat today, which you can watch below, to offer our own post-game wrap-up in terms of Super Bowl XLVII advertising, social media effects, power outages, broadcast issues, etc. Joining yours truly are PRNewser editor Patrick Coffee, TVNewser's... [GalleyCat]

A Quick Lesson in Branding: The One and Only You - Posted April 17, 2012
How many brands do you have? There's your professional one for starters and then your personal one but that's separate and different, right? Um, not exactly. According to a piece published yesterday on PRWeek, ... [MediaJobsDaily]

Win A Paid PR Internship in New York City - Posted March 27, 2012
PR firm Affect is holding its second annual contest to find its next PR and social media summer intern. That person will receive $5,000 along with a $2,500 housing stipend to live in New York City. Last year's contest, which produced ... [FishbowlDC]

HARO Adds (Paid) Features - Posted September 28, 2011
Vocus has launched a new version of Help a Reporter Out (HARO) that includes premium feat... [FishbowlDC]

Shankman Joins Vocus In a Small Business Role - Posted September 7, 2011
Peter Shankman will be joining Vocus full-time as VP and small business evangelist, a new role at the company. The announcement was made this morning on ... [FishbowlDC]

Case Studies: 'Nearcation' Destinations Create Digital Buzz - Posted February 2, 2011
[caption id="attachment_14268" align="alignnone" width="489" caption="Images from the New Mexico "nearcation" campaign."][/caption] Digital and social media have generated a lot of buzz in recent years. However, as ... [FishbowlDC]

Shankman: 'You Are Not Here Because Of Your Klout Score' - Posted December 16, 2010
[caption id="attachment_11295" align="alignnone" width="400" caption="Photo: Christopher Barth"][/caption] held its buzzed-about holiday party last night on the way-West Side of Manhattan. Scattered around the roo... [FishbowlDC]

Shankman Using Klout to Help With Party Guest List - Posted December 9, 2010
According to the press release for his holiday party, the guests joining Peter Shankman at Hudson Terrace next Wednesday are "movers and shakers of the social media world" who have been sele... [FishbowlDC]

Could You Get You Into This Exclusive Holiday Party for Social Media Elite? - Posted December 8, 2010
Did you get your invitation to the exclusive social media holiday party happening next week in NYC? If not, you're probably not influential enough... but there's always next year! According to a ... [AllTwitter]

Shankman Takes It Off for Breast Cancer Awareness Campaign - Posted October 11, 2010
For the most part, it's women who come out in full force to support efforts to raise awareness about breast cancer during the month of October. This year, a topless Peter Shankman appears among a series of portraits of female bloggers in support of this month's ... [FishbowlDC]

Shankman Responds to "Paid Version" of HARO Report - Posted July 28, 2010
Help A Reporter Out (HARO) founder Peter Shankman wants everyone to calm down about Vocus -- which now owns HARO -- offering a paid version of the service. As we mentioned in our ... [FishbowlDC]

Peter Shankman and Kami Huyse Engage in Epic PR Blog Battle - Posted July 14, 2010
Is it really epic? Maybe, but that's for you to decide. However, Help A Reporter Out founder and all around well-networked PR guru Peter Shankman has gotten into it with another well-networked PR cons... [FishbowlDC]

Vocus Acquires Help a Reporter Out (HARO) - Posted June 10, 2010
Breaking: PR software company Vocus (NASDAQ: VOCS), has acquired Help A Reporter Out (HARO), a service which matches up journalists with sources. As part of the deal, which was just announced at Vocus' user conference in Washington, D.C., HARO founder Peter Shankman... [FishbowlDC]

Peter Shankman's Lawyer Sends Cease and Desist to HARO Competitor - Posted March 1, 2010
Peter Shankman's connect journalists with sources service - Help A Reporter Out (HARO) - has become wildly popular over the last two years since it was founded. So popular, in fact, that HARO imitators have been sprouting up. Recently, a law firm hired by Shankman ... [FishbowlDC]

Reputation Experts Negative on Tiger Woods Presser - Posted February 19, 2010
Crisis and reputation PR experts believe the Tiger Woods presser was ineffective this morning, if you could call it a press conference. Only the three wire services were able to be on-site. As we mentioned ... [FishbowlDC]

Help A PR Pro Out Day Is Coming - Posted February 9, 2010
flickr: Hamed SaberAre you a public relations professional in need of a new gig? Arik Hanson and ... [MediaJobsDaily]

Audi Facing Potential PR Crisis Over Super Bowl Campaign - Posted January 28, 2010
Our sibling blog AgencySpy ... [FishbowlDC]

Year In Review: Five Important PR Innovations of 2009 - Posted December 29, 2009
We begin our 2009 Year In Review coverage with a list of five important innovations that made the biggest impact on the PR industry over the last year. Click continued for the complete list. Coming soon in our continuing year in review coverage: agency trends, the top five pitches of 2009 and... [FishbowlDC]

Today in Client Wins... - Posted December 21, 2009
Help A Reporter Out Founder Peter Shankman tweets about a client he won ten years ago today. Remember them? ... [FishbowlDC]

HARO and RLM PR No Longer Working Together - Posted November 12, 2009
Help A Reporter Out, the match journalists with sources email service founded by Peter Shankman, is no longer working with its onetime agency of record, RLM Public Relations. Kevin Mercuri, Pres... [FishbowlDC]

Which Agency Did Peter Shankman Ban From HARO For Life? - Posted November 10, 2009
Peter Shankman's Help A Reporter Out email list connects reporters with sources and has five simple rules. One agency, "repeatedly pitched off topic, and ignored the five rules of HARO," said Shankman today, so he... [FishbowlDC]

HARO to Segment Email Blasts By Sector - Posted October 20, 2009
Peter Shankman, founder of journalist-to-source matching service HARO ( just told the audience at mediabistro's UGCX conference how he plans to grow his $1.2 million dollar company. "In the next month--don't tweet this--we're going to split HARO into sectors," he said. Shankman plans to segment his em... [FishbowlDC]

Peter Shankman on Pepsi App: 'You Are Never Going to Please Everyone With Your Marketing Ploy' - Posted October 14, 2009
Help a Reporter Out Founder Peter Shankman was on Fox News this morning to discuss the recent uproar over Pepsi's new iPhone app, which helps dudes hit on women and then brag about their success. Acco... [FishbowlDC]

Former HARO PR Agency Filing Lawsuit Against Company - Posted September 16, 2009
PRNewser has learned that Propheta Communications, former agency for Peter Shankman's popular connect journalists with sources service, Help A Reporter Out (HARO), is in the process of filing suit against HARO's parent company, Two Cats and a Cup of Coffee, LLC, owned by Shankman.... [FishbowlDC]

HARO Hires RLM PR - Posted September 11, 2009
Five weeks ago, Peter Shankman's connect journalists with sources service, HARO, announced they had hired Propheta Communications for PR support. On Wednesday, PRNewser ... [FishbowlDC]

HARO No Longer Working With Propheta Communications - Posted September 9, 2009
First on PRNewser: Forbes' Taylor Buley gives a glowing review of Peter Shankman's connect journalists with sources service, ... [FishbowlDC]

Does HARO's Larger Audience Equal Better Results? - Posted September 3, 2009
The Flack blogger and Flatiron Communications Principal Peter Himler asked the question this week, in attempt to determine if journalists get better results from open, crowded sourced services like Help A Reporter Out as compared to closed subscription services such as ProfNet. As Himler stated, "HARO's users increasingly come from outside ... [FishbowlDC]

HARO Hires a PR Firm - Posted July 30, 2009 (HARO), the source-to-journalist matching service quietly hired Propheta Communications as their agency of record recently. Propheta is a New York boutique founded by ex-5WPR SVP ... [FishbowlDC]

Learn Social Media With Peter Shankmand and Chris Brogan - Posted July 15, 2009
"Damn this Social Media!" writes HARO founder Peter Shankman. "What works? How do you get people to listen? And most, most importantly - How do you generate revenue from all this stuff? Because in the end, while getting "buzz" and "virality" is nice, if you're not generating revenue, then you're failing.... [MediaJobsDaily]

CNET's McCarthy: Twitter Has Replaced ProfNet - Posted June 9, 2009
This PRNewser moderated the "Blogging Tech" panel at today's PRSA T3 Conference in New York, alongside Peter Kafka of AllThingsD, ... [FishbowlDC]

HARO Hires Thom Brodeur as COO - Posted June 1, 2009
First on PRNewser: Peter Shankman added Thom Brodeur to his rapidly growing source-to-journalist matching service HA... [FishbowlDC]

Is ExpertClick Stealing Journalists from HARO? - Posted April 22, 2009
First on PRNewser:: According to (HARO) founder Peter Shankman, 25 journalists have reported that a competitor pitched them their source-to-j... [FishbowlDC]

MediaOnTwitter: The Ultimate Database? - Posted March 30, 2009
The names says it all. Launched today, MediaOnTwitter claims to be "the first shareable media database available to Twitter users." According to a press release, the tool is now "supercharged by the support of TrackVia and supported by HARO founder, ... [FishbowlDC]