Richard Cleland

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Sightings (6)

Spotted around the media universe

New FTC Guidelines Go Into Effect Tomorrow; Social Media Campaigns Continue Unabated - Posted November 30, 2009
The FTC "Guides Concerning the Use of Endorsements and Testimonials in Advertising," officially go into effect tomorrow. That being said, the changes have not slowed down ... [PRNewser]

Did The FTC Just Open Up Even More of a Slippery Slope on Disclosure? - Posted November 25, 2009
As our brother blog AgencySpy reports, it seems there is even more muddiness around the FTC's "Guides Concerning the Use of Endorsements and Testimonials in Advertising," which were ... [PRNewser]

We Bombed The Moon|An Interview With FTC Assistant Director Cleland|USA TODAY's Circulation Is Down|Playboy Bunny Marge Simpson - Posted October 9, 2009
The Daily Show With Jon StewartMon - Thurs 11p / 10c<td style='padding:2px 1px 0px 5px;' colspa... [Fishbowl NY]

We Bombed The Moon|An Interview With FTC Assistant Director Cleland|USA TODAY's Circulation Is Down|Playboy Bunny Marge Simpson - Posted October 9, 2009
The Daily Show With Jon StewartMon - Thurs 11p / 10c<td style='padding:2px 1px 0px 5px;' colspa... [FishbowlNY]

FTC Clarifies Blogger Guidelines: 'We've Never Brought a Case Against Somebody Simply for Failure to Disclose' - Posted October 8, 2009
Since the FTC announced its revised "Guides Concerning the Use of Endorsements and Testimonials in Advertising" this past Monday, there has been much debate and discussion by advertising, PR, media and marketin... [PRNewser]

FTC Blogger Rules Carry $11K Fines - Posted October 5, 2009
Today the Federal Trade Commission revised their "Guides Concerning the Use of Endorsements and Testimonials" (click here to download), urging bloggers who review products, from a book to a video game system, to disclose if they received the product for free when giving an endorsement. According to the ... [GalleyCat]

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