Rodale

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So What Do You Do, David Willey, ASME President/EIC, Runner's World?
Ahead of this weekend's American Magazine Conference, the Rodale exec and ASME leader reveals how he's enticing a new generation of editors without 'boiling everything down to the brand.'

Sightings (15)

Spotted around the media universe

Rendon Group Defends Itself|Rodale Launches Children's Health|Gawker's Had A Good Seven Years - Posted September 4, 2009
PRNewser: The Rendon Group fires back against media outlets like The Washington Post. Folio: Rodale is planning to launch a newsstand-only magazine for parents called Children's Health. Silicon Alley Insider: Gawker has has done pretty well in the seven years since its launch. ... [FishBowlNY]

Seventeen, Runner's World Become Latest Mags To Launch iPhone Apps - Posted August 12, 2009
We'll admit it: we're obsessed with iPhone apps created by magazines. And we don't even have an iPhone! (Blackberry all the way.) Today, we learned of two new magazines entering the market with new apps. Seventeen magazine's Fashion Finder app is the first for a Hearst title, offering its readers the ability... [FishBowlNY]

Seventeen, Runner's World Become Latest Mags To Launch iPhone Apps - Posted August 12, 2009
We'll admit it: we're obsessed with iPhone apps created by magazines. And we don't even have an iPhone! (Blackberry all the way.) Today, we learned of two new magazines entering the market with new apps. Seventeen magazine's Fashion Finder app is the first for a Hearst title, offering its readers the ability... [FishBowlNY]

Rodale CEO Leaves, Replaced By Founder's Granddaughter - Posted July 30, 2009
Pennsylvania-based magazine and book publisher Rodale Inc. said today that president and CEO Steven Pleshette Murphy has decided not to renew his contract and will be leaving the company at the end of the summer. He will be replaced by Rodale's chair, and granddaughter of company's founder, Maria Rodale. Murphy joined Rodale... [FishBowlNY]

It's Summer Hours In The City - Posted May 22, 2009
It's almost the weekend (or, if you're one of those lucky people who had a half day or day off today, the weekend is here!) and we're looking forward to kicking off summer '09 with three days of sunshine (fingers crossed), BBQ and beer. So, we'll see you back here on... [FishBowlNY]

Rodale First Quarter Revenues Drop 23.3% - Posted May 6, 2009
Men's Health publisher Rodale announced its first quarter results today, revealing a 23.2% dip in revenues compared to the first quarter of last year. Not surprisingly, Rodale's president and CEO Steven Pleshette Murphy chalked the decrease up to an anemic ad market but pointed out that the company's consumer products are still... [FishBowlNY]

Rodale First Quarter Revenues Drop 23.3% - Posted May 6, 2009
Men's Health publisher Rodale announced its first quarter results today, revealing a 23.2% dip in revenues compared to the first quarter of last year. Not surprisingly, Rodale's president and CEO Steven Pleshette Murphy chalked the decrease up to an anemic ad market but pointed out that the company's consumer products are still... [FishBowlNY]

Rodale To Develop Eat This, Not That! TV Series - Posted April 29, 2009
Rodale wants you to watch this, not that: The publishing company announced it will partner with Reveille to develop and produce an unscripted TV series based on Eat This, Not That!, the bestselling book series from Men's Health editor-in-chief David Zinczenko and food and nutrition editor Matt Goulding. The brand began... [FishBowlNY]

Rodale Names New Prevention Digital VP - Posted April 28, 2009
Bill Stump has been named vice president of Prevention Digital, Rodale announced today. The vice president and brand editor of Men's Health and Women's Health online is now charged with managing Prevention.com and all extensions of the online Prevention brand. In related news, Rodale announced last week it would launch Prevention Australia. The... [FishBowlNY]

Rodale Names New Prevention Digital VP - Posted April 28, 2009
Bill Stump has been named vice president of Prevention Digital, Rodale announced today. The vice president and brand editor of Men's Health and Women's Health online is now charged with managing Prevention.com and all extensions of the online Prevention brand. In related news, Rodale announced last week it would launch Prevention Australia. The... [FishBowlNY]

Promotions and Further Layoffs at Rodale - Posted March 2, 2009
Rodale announced today that Mary Murcko has been promoted to senior vice president and publisher of Prevention, and Jack Essig has been promoted to senior vice president and will now serve as publisher for both Men's Health and Women's Health. The full release announcing these changes is after the jump. Meanwhile,... [FishBowlNY]

Rodale's 2008 Full-Year Results - Posted January 28, 2009
So many numbers this week! Whoever said you didn't need math to get into magazines did not see this financial crisis coming! Rodale's full-year results are in and while not great they are also not as bleak as some other numbers we have see today. They're pasted in... [FishBowlNY]

Hearst the Latest to Layoff Staffers Company-Wide - Posted November 6, 2008
Back to reality! After record-breaking sales of newspapers across the country due to Barack Obama's historic election we are back to talking about lay-offs. This time at Hearst. Folio: is reporting that Hearst has "Hearst has confirmed that layoffs have been made company-wide." No word yet on... [FishBowlNY]

Rodale Lays Off 111 Employees - Posted November 3, 2008
A tipster emailed us a short time ago and Rodale has just confirmed to us that they are laying off 111 employees or approximately 10% of the company and eliminating or consolidating positions in other divisions. Per the press release:Rodale, Inc. announced today that it is eliminating or consolidating positions... [FishBowlNY]

Elle, Men's Health, Hearst Launch Video Sites - Posted March 15, 2007
Brightcove chief and resident genius Jeremy Allaire today gave those at a Magazine Publisher's Association lunch a little news: Hachette Filipacchi, Hearst and Rodale are all launching video channels with Brightcove. The company, which handles Web video in various ways, is the anti-YouTube, Allaire said — well, not exactly those words,... [FishBowlNY]

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