Scott Martelle

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Sightings (2)

Spotted around the media universe

LAT In 90 Seconds - Posted July 3, 2008
"Accidental" Viral Marketing? We Think Not. Chris Hine is reporting that Gatorade and the ad agency it hired, Element 79, had "no idea" who posted that supposedly shelved commercial featuring the super-fly ball girl. Uh-huh. Just like we had "no idea" that florescent orange was an unnatural color for a beverage.... [FishBowlLA]

LAT In 90 Seconds - Posted July 3, 2008
"Accidental" Viral Marketing? We Think Not. Chris Hine is reporting that Gatorade and the ad agency it hired, Element 79, had "no idea" who posted that supposedly shelved commercial featuring the super-fly ball girl. Uh-huh. Just like we had "no idea" that florescent orange was an unnatural color for a beverage.... [FishBowlLA]