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Explore how you can — and should — approach Twitter to make the most of it for your brand. Learn from social media pros at the San Francisco Giants, SFGate, and more. Learn more.

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So What Do You Do, Andy Cohn, President and Publisher of The Fader?
The print vet explains how the independent music pub is succeeding in the digital age and gives tips to aspiring publishers.
So What Do You Do, Bob Cohn, Editorial Director of Atlantic Digital?
Charged with leading the esteemed mag into a digital realm, this print vet details his latest projects and app philosophy.
Hey, How'd You Land a TV Series Based on Your Atlantic Article, Kate Bolick?
The Atlantic contributing editor talks taking her story to TV, being on the magazine's cover, and making room for freelance projects you love.
Hey, How'd You Turn Your Personal Essay Into A Memoir, Walter Kirn?
Journalist and critic Walter Kirn talks about crafting a memoir from a magazine article and how it feels to have your personality reviewed.
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