Toby Louie

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Spotted around the media universe

W+K Taps Neymar for Nike - Posted August 19, 2014
With the world's biggest soccer star set to lace up his cleats again, W+K tapped Neymar Jr. for a new Nike spot promoting the brand's Hypervenom Phantom Boot worn by the Brazilian forward. The 60-second spot, entitled "Mirrors," likens Neymar's speed and agility to playing with a field full of mirrors. As... [AgencySpy]

Nike Taps LeBron, Piqu , Bradley Cooper's Voice for 'Just Do It' 25th Anniversary - Posted August 21, 2013
At this point, Nike and AOR W+K are just showing off. Their latest spot, "Possibilities," is a fat, splashy kick-off to the 25th anniversary of its ubiquitous slogan, "Just Do It." These type of Nike ads have always had a mythical quality, compared to other sports brands - like certain BBDO... [AgencySpy]

If This 'It Can Wait' Doc Doesn't Help the Cause, We Don't Know What Will - Posted August 9, 2013
We figured we'd hold off on posting about this until this afternoon because it's Friday and you might actually be able to view this in full, if you haven't already, because it deserves to be. Werner Herzog, the legendary director, writer and/or producer of a million projects inc... [TVNewser]

McGarryBowen Shows Off Verizon's Tech Solutions with a Little Help from Philip Glass - Posted January 11, 2013
We've been told by those in the know that this new effort from McGarryBowen NY for Verizon called "Powerful Answers" actually marks the wireless carrier's first ever corporate branding campaign. Set to the sounds of legendary composer Philip Glass, Verizon veers from the usual Wir... [AgencySpy]

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