Just fresh from relinquishing the RIM business, L.A./Amsterdam-based agency 72andSunny has picked up the digital business for Fiat North America. The shop will not only handle digital marketing efforts, but will also maintain the automaker’s website. On the European front, Fiat picked Turin-based Domino as its AOR while Southfield, MI-based Impatto serves as lead AOR for North America. 72andSunny co-founder/CCO Glenn Cole says in a statement, “We need to make a digital ecosystem as inspired as the car. And that’s a very high bar. We’re excited about the challenge.”