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Samsung (Mostly) Sticking with Publicis

samsung storeSamsung’s global review is over, and the news from AdAge isn’t much of a revelation: the company is sticking with Publicis. For the most part.

The significant part of the story imparted by “people familiar with the review” who didn’t talk to us is that the company added W+K and BBH to its very large agency roster — and that Leo Burnett retained its creative duties despite a challenge from Grey.

We didn’t get any tips on this one, and the lips of all related parties were sealed:

“Wieden & Kennedy, BBH and Starcom did not immediately respond to requests for comment. Leo Burnett declined to comment. Representatives from Samsung in South Korea and the U.S. did not return requests for comment.”

It’s been a slow week for tips with Advertising Week occupying everyone’s attention here in New York, but we’re impressed that people made so little noise about the future of such a big account.

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Wednesday Odds and Ends


-Subway wants to know if you’re in shape for Halloween in this spot by Boston’s MMB (video above).

-Five things IAB’s Randall Rothenberg thinks you should know about digital advertising.

-The Global Awards has launched the Young Globals competition and internship program in honor of its 20th anniversary.

-Here are The Drum‘s top picks for Advertising Week tomorrow.

-The Webby Awards announced its 2014 Trend of the Year.

-Facebook promises to update “real name” policy, apologizes to affected users.

-Smokey Bear and “Friends Don’t Let Friends Drive Drunk” were inducted into the Advertising Week Walk of Fame.

BETC and Andy’s Recreate 1984 in 007-Style Peugeot Spot

On a day filled with short film commercials, here’s a spot recycling/paying tribute to an earlier Peugeot ad by French agency BETC.

We weren’t familiar with the 1984 original “Bombardier”; because it’s all French, David Hasselhoff, Tom Selleck and Burt Reynolds are conspicuously absent.

The real star here is the post-production team: the release tells us that 90 percent of the film is, in fact, 3D animation.

And here we thought the bold stuntmen really did chase the new 208 GTi in a combat helicopter.

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F/Nazca Saatchi & Saatchi Restages Classic Photos for Leica

Here’s the second high-minded short film promoting a camera company that we’ve received today.

This one, created by Saatchi & Saatchi’s Brazilian wing F/Nazca, hypes camera maker Leica on its 100th anniversary by recasting some of the past century’s most memorable images and suggesting that they wouldn’t have come to be if not for the innovations sparked by that company.

Key line: “We didn’t invent photography…but we invented PHOTOGRAPHY” (emphasis ours).

It’s a bold claim backed up by an elaborate restaging of 35 “iconic” photos. We didn’t recognize all of them (which is shameful because we majored in studio art), but Eddie Adams’ “Saigon Execution” and a few more obvious entries like the John/Yoko portrait do stand out. Something tells us our readers will score better on the unofficial quiz.

The specific purpose of the film is to promote the brand’s store/gallery in Sao Paulo, but not its new “brilliant, crazy camera you cannot afford.

Credits below.

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Cossette Celebrates Togetherness for Cheerios

Toronto agency Cossette has a new Canadian campaign for Cheerios celebrating togetherness.

The campaign is built around a 15-second broadcast spot, exploring the phenomenon of stray Cheerios attracting each other in the bowl. Cossette likens the phenomenon to “our need to connect,” ending with the lines “We all love to connect. That’s the Cheerios effect.” The emotional approach is extended online, via a series of heartstring-tugging videos telling the stories of connected individuals, such as cousins who are more like sisters, a married couple and a woman and her dog. We’ve included a couple of these, along with credits, after the jump. Read more

W+K Chases the Horizon for Citizen Watches

Today the Tokyo and Amsterdam offices of Wieden+Kennedy debuted the first international campaign for client Citizen Watch, which is not a neighborhood safety group but a producer of premium timepieces.

The five-minute spot, which stars photographer Simon Roberts and ex-NATO pilot Jonathan Nicol in an attempt to literally “chase the sunset across the Earth’s time zones”, justifies use of the phrase “short film”:

The team appears to have succeeded in “steal[ing] one night from the planet” and taking a series of sunset images fit to rival anything on your friends’ Instagram accounts (unless they happen to live at the Arctic Circle).

Credits and visuals below.

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Brave Utilizes ‘Skip Ad’ Button in ‘Don’t Skip Breakfast’ for EAT

Creative agency Brave has a new pre-roll campaign for EAT which cleverly utilizes the “Skip Ad” button.

The spot begins with the message “Don’t Skip Breakfast” as a man unwraps a breakfast sandwich. Then, the word “Don’t” appears over the “Skip Ad” button, as a way to get people to stick around which also ties in with the message. Viewers who make it all the way through are told “Well done breakfast lover!” and offered a coupon for EAT’s hot bacon roll. While certainly not the first or best use of the “Skip Ad” button we’ve seen, Brave found a clever way to get people to not press the skip button (not an easy thing to do), and maybe think twice about skipping breakfast while they’re at it. Read more

Saatchi & Saatchi Appoints Christine Prins as CMO

saatchi-and-saatchi-square-logo1Saatchi & Saatchi finally has a new chief marketing officer.

The agency announced the appointment of Christine Prins to the position of chief marketing officer today, Adweek reports. Prins fills the role, which has been vacant since Ben Bittman left the agency in 2010. She arrives from KBS+, where she has worked in business development since 2008, most recently serving as chief growth officer. Prior to KBS+ she spent almost two years working in business development at Publicis.

Prins joins a management team including fresh arrivals CCO Jay Benjamin (who arrived in April) and CSO Wanda Pogue (July). Some of Saatchi & Saatchi’s biggest accounts include General Mills, Procter & Gamble and Walmart, and the agency recently added Heineken’s Tecate beer and Vita Coco to its roster.

Wednesday Morning Stir


-Grey, Spain takes strong hair to new heights with “Hairhang” (video above).

-Advertising Week attendees are encouraged to become fearless.

-KBS+ names Jessica Peltz investment director.

-160over90 attempts to raise millenials’ blood pressure.

-DDB Singapore transforms social media logos for Breast Cancer Awareness Month

-A look at the WPP/App Nexus deal.

-How brands are using Twitter’s ad program Amplify.

Staffing Cuts at DDB Chicago

DDBiconSQ

We don’t have much in the way of specific details, but we can confirm a tip we received this afternoon: a round of layoffs occurred at DDB Chicago today.

We hear that 2-3 percent of the agency’s Windy City workforce received the equivalent of the “pink slip” this afternoon; given the size of DDB’s Chicago office, that puts the total on the low end of the 15-30 employee range.

There’s no word on which departments were hardest hit, but we do have some clues: the unfortunate changes came about due to two large clients, and the news does not come as a complete surprise in either case.

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