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BBDO New York Ruins Classic Beach Boys Song for AT&T

This one’s been making the rounds for awhile, but we figured we’d add our two cents since it involves the ruining of a classic Beach Boys track. BBDO New York employs the Beach Boy’s “Wouldn’t It Be Nice” for their latest AT&T campaign. In the debut spot, “Sing Anthem” people in everyday situations randomly start singing the song as if they’re on Glee or something.

To be fair, BBDO does a passable job of connecting the song to AT&T’s message of helping “people and things speak the same language” and a good job of illustrating the point visually. But people of various walks of life (including an operatic news reporter) randomly bursting into song is a lot to swallow, and that the song is a personal favorite makes it even harder to take. The spot, which BBDO collaborated with Biscuit Filmoworks and editorial company Rock Paper Scissors to make, is part of a broader campaign that employs “Wouldn’t It Be Nice” as a theme song in each of its commericals. Thankfully, “Sing Anthem” is the only one of these to turn everyday life into a cheesy impromptu musical. Stick around for credits and “Sing Network” after the jump. Read more

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CP+B LA Names Two New Creative Directors

AlexandMike

This morning brings word that Alexandra Sann and Mike Kohlbecker, who joined CP+B Los Angeles as associated CDs in 2011 and recently collaborated on the Grey Poupon account, have dropped the A’s in their acronyms to become creative directors.

In addition to managing the aforementioned mustard, the two will now also lead creative for A.1. Sauce and Applebee’s.

This promotion follows a streak during which the two drove the creative behind “some of the LA office’s most memorable and award-winning work”. That work includes both the Poupon “Spread Good Taste” campaign–which scored wins at One Show and Cannes–and 2012′s much discussed Old Navy 90210 reunion.

Prior to joining CP+B, both Sann and Kohlbecker spent time at TBWA\Chiat\Day LA, where they worked on the Visa, “Call of Duty” and Energizer accounts; Sann also worked at TBWA\Chiat\Day NY, Amalgamated and Ogilvy NY while Kohlbecker spent three years in the CP+B Boulder office before heading out west.

American Advertising Awards Announces Judging Panel Selections

American Advertising AwardsThe American Advertising Federation has announced the judging panel for their 2014 American Advertising Awards, “the largest competition honoring excellence in advertising creativity.” Judges will review nearly 1,500 entries from all over the country in Washington, D.C. on April 25 and 26, choosing from finalists who have already won in 15 district-level competitions. Remote judging will be  supervised by Mark Landon, president of the Landon Agency in Los Angeles, and Kirk Kirkpatrick, group creative director at Trozzolo Communications Group in Overland Park, Kansas City. Winners will be honored at the American Advertising Awards ceremony on May 31st, during the final day of ADMERICA 2014, the AAF’s annual national conference. Keep reading following the break for the list of judges. Read more

R/GA New York Hires Robyn Tombacher as SVP

tomacherThis week R/GA announced a new addition to its New York office: Robyn Tombacher will serve as SVP of business operations, global capacities.

Before joining R/GA, Tombacher spent twelve years with DigitasLBi and Publicis Groupe. Her most recent role was global operations director; she oversaw staffers at four internal agencies and also served as one of the founding members of Digitas Health and VIVA Women. Her specialties include “reducing agency and client inefficiency and establishing new models for collaboration and delivery.”

R/GA COO Stephen Plumlee writes:

“Her unique blend of expertise overseeing operations on a global scale will ensure that our capabilities are fully utilized to serve both new and existing clients.”

B-Reel Helps Google Maps Travel Back in Time

Google turned to production company B-Reel to help them launch a new Street View feature allowing users to “travel back in time,” accessing images from past Street View collections dating back to 2007. B-Reel created several assets for the launch of the new feature, including a redesign of Pegman into Doc Brown. Doc Brown Pegman can be found in the lower-left hand corner of the map once a user engages with the clock icon, as well as in marketing materials for the launch. For more on Google Maps’ new feature, check out the video above.

Here’s the Memo Regarding Grey, Folgers and a New EVP Hire

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Tis been some time since we’ve received a memo from Grey, but the agency’s New York CEO Michael Houston has sent out one regarding the brand’s new relationship with coffee staple, Folgers, this week. As a result of taking on assignments for the aforementioned brand as well as continuing efforts with J.M. Smuckers and Millstone, Grey has brought on ad vet Marnie Kain to lead the work. Anyhow, why steal Mr. Houston’s thunder any further. See below:

“You’ll see today that we are introducing a new coffee, Folgers, in our kitchens.  It is to celebrate our newest brand assignments from the J.M. Smucker Company, Folgers and Millstone coffees.

This is an outstanding win from our longstanding partner and a tremendous vote of confidence in Grey’s work for Smucker.  They have our deepest thanks as we start this exciting new chapter together.

Speaking of new beginnings, we are delighted to welcome Marnie Kain as our newest EVP on these coffee brands, that she led with distinction at Saatchi & Saatchi.

Marnie spent 17 years at Saatchi, rising to the post of EVP, Managing Director, Head of Marketing and Business Development.  Along the way, she oversaw brand management for such blue-chip clients as JPMorgan/Chase, Wendy’s, JC Penney, P&G’s Dawn and Fixodent, Sunny Delight and earlier, Carnival Cruise Lines, all textbook examples of marketing innovation in her capable hands.

Most recently, Marnie was President and Founder of her own advertising and marketing solutions company, Kain & Co.  An accomplished speaker on advertising and branding, she has served on the board of directors of the Advertising Club of New York and President of the Advertising Federation of Miami.  And she’s found to time to give back, serving on the board of Step Up Women’s Network, a non-profit dedicated to helping deserving teens go to college and become career ready.

Please give her a warm welcome and stop by for coffee.

Michael”

Lou Aversano Named CEO of Ogilvy & Mather New York

Lou Aversano_Ogilvy smallToday Ogilvy & Mather announced the promotion of Lou Aversano to chief executive officer of of Ogilvy & Mather New York. Aversano receives the promotion from chief operating officer, effective immediately, and will continue to report to North American chairman and CEO John Seifert. In the new role, Aversano will be responsible for overseeing all of Ogilvy & Mather New York’s business performance, creative strategy, operations, client relationships and talent management across all disciplines, including advertising, customer engagement, public relations, digital, shopper and branded content.

Aversano first joined the Ogilvy & Mather team back in 1994 as an account supervisor, moving to Paris in 1996 to help lead the IBM account in Europe. In 200o, he moved back to New York as a member of the IBM worldwide leadership team, becoming president of the IBM business globally in 2007. He was promoted to chief operating officer in 2011. Aversano’s work with IBM has helped lead Ogilvy & Mather to countless awards, including over 50 Effie awards for effectiveness. Most recently, Lou partnered with the IBM team at Ogilvy for the “Made With IBM” campaign, which debuted at the Masters earlier this month.

“Lou has done a phenomenal job serving our New York office for the past three years and IBM for the past 20,” said John Seifert. “No one is better suited for this unique leadership opportunity than Lou. He will put his heart and soul into making New York the best it can be. Both the agency and our clients will benefit from Lou’s dedicated leadership.”

Thursday Morning Stir

-Apple rocks out to a cover of The Pixies’ “Gigantic” in new iPhone spot (video above). link

-GapJumpers talks with BBH China planning director Ed Tsue. link

-Ronald McDonald debuts new looks. link

-Indonesia’s Bank Central Asia chooses Y&R for creative business. link

-How Mad Men ads compare with real 60s advertising. link

-MPC US Color team adds colorist James Tillett to New York studio. link

W+K Names Colleen DeCourcy as Partner

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Wieden+Kennedy has named Colleen DeCourcy as the newest partner in its global network.

DeCourcy most recently served as Global Coexecutive Creative Director; she joins Dan Wieden, Dave Luhr, Mark Fitzloff, Susan Hoffman, Tom Blessington, Bill Davenport, John Jay, Neil Christie, Tony Davidson and Kim Papworth on the partner team.

DeCourcy worked at W+K for only eighteen months before the promotion; prior to joining the agency, she founded her own shop called Socialistic, which she ran as CEO and chief creative officer. The release states that, during her time at W+K, she has “extended the creative department’s capabilities beyond advertising, into both experience and product design.”

Her full ad industry resume includes stints in leadership positions at TBWA New York, JWT and Organic.

Wednesday Odds and Ends

-Report: Samsung has its global ad/media account up for review. So, guess 72andSunny wore out its welcome? link

-Libby Schnee has been named the managing director of Fenton’s New York City office. The previous managing director of Fenton New York, Beth Kitzinger, has been named chief of operations, a firm-wide role overseeing operations and talent.

Jason Lee was promoted to senior partner/senior director of digital at WPP/GroupM agency MEC for its Marriott International business.

-Portland, OR-based agency North has been named AOR for San Francisco-based craft beer brewery, Anchor Brewing Co.

-Here is the latest episode of ADC’s reality series based on last year’s Portfolio Night All-Stars (above). McCann Erickson ECD Natalie Lam stars in this episode.

-HBO basically says fuck Netflix, Amazon it is. link

 

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