Dental insurance providers are certainly not the most colorful clients on paper. But Rauxa’s goal in this newest campaign for client Dentegra was to create spots that are “absolutely nothing like traditional dental insurance ads.”
The agency tells us that the campaign is getting more attention than your average promotion for such a staid industry; it’s definitely all over the place, but it all falls under the tagline “With Great Teeth, Anything Is Possible.”
Here’s the first spot:
Three more after the jump.