Zealios, a Berkeley, CA based line of sunscreen products, is using the sun as a star to help the pasty set score coupons for sunscreen. With the help of a web app, users go outside in order to get 50% off Zealios Sun Barrier (client and agency figured out a fun way to create a sun activated digital coupon using ambient light sensors in mobile devices).
In addition to getting some cheap(er) sunscreen, consumers also receive a bunch of reasons why eating your lunch outside can be good for your health–as well as tips on how to stay safe while doing it.
Hint: put your shades on before aiming your iPhone at that big orb up there.
Credits after the jump.