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TBWA\Toronto Forecasts Sunshine and Savings for Zealios

Trapped inside with a ghostly pallor and a wicked deadline? TBWA\Toronto and Zealios have teamed up to give you a fresh dose of Vitamin D (with a discount).

Zealios, a Berkeley, CA based line of  sunscreen products, is using the sun as a star to help the pasty set score coupons for sunscreen. With the help of a web app, users go outside in order to get 50% off Zealios Sun Barrier (client and agency figured out a fun way to create a sun activated digital coupon using ambient light sensors in mobile devices).

In addition to getting some cheap(er) sunscreen, consumers also receive a bunch of reasons why eating your lunch outside can be good for your health–as well as tips on how to stay safe while doing it.

Hint: put your shades on before aiming your iPhone at that big orb up there.

Credits after the jump.

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DDB/Tribal Worldwide Amsterdam Get Bouncy in Banned TomTom Spot

How does one sell wearable technology?” is a question the ad industry will have to answer at some point in the very near future as Google Glass makes the awkward transition from a virtual “punch me” sign to what those in the field call “a conversation piece.”

Not all wearables are as in-your-face (literally) as Glass, though. Some are more strategically located.

This spot–released today for Dutch tech client TomTom with creative by DDB and Tribal Worldwide, Amsterdam–just provided us with two prominent answers to the above question…and got itself banned in the process.

We can see why, though nothing in this spot says “Dutch manufacturer of automotive navigation systems, including both stand-alone units and software for personal digital assistants and mobile telephones” to us…

We’re told that the campaign, starring a model (Alexandria Morgan) whose name we’d never encountered before today, aims to offer “a tongue-in-cheek take on the usual slow motion videos featuring women, often found on the internet” while highlighting the benefits of the company’s new workout-friendly smartwatch, complete with ”a built-in heart rate monitor that eliminates the need for an awkward, sometimes uncomfortable chest strap.”

So…success?

Credits if/when we receive them.

Big Bad Wolf Reverses Fairy Tale Gender Roles for Rendez-vous

Belgian agency Big Bad Wolf reverses fairy tale gender roles in their short spot for dating site Rendez-vous.

The spot, created with production company 3 Little Pix Studios opens with a heroine chopping through a thorny thicket with her sword. As she emerges on the other side of the thicket she sees a tower, followed by an amusing play on the Rapunzel story. It’s a simple approach, but a memorable one that should get people thinking of Rendez-vous. Stick around for credits after the jump. Read more

Portal A Gets Mythical for Kimpton Hotels

Portal A has a strange new campaign for Kimpton Hotels, imagining the hotel chain’s personalized rewards delivered by a satyr, the mythical half-man, half-goat creature.

The new spots promote Kimpton’s new karma feature, in which social interaction with the hotel will earn you karma for rewards. “Karma feels like magic, so what if something magical was behind it? That’s what led us to the idea of going behind-the-scenes with a mythical satyr character,” Creative Director Kai Hasson told Adweek.

So that makes sense…sort of. It still seems like a pretty big leap, since satyrs don’t actually have anything to do with karma. The spots feature rewards that we’re guessing the hotel doesn’t actually offer, as well, such as spelling your dog’s name out in dog treats. In the spot above that dog is a Boston terrier named Zeus, tying together the whole mythical Greek creature thread. In other spots it’s a sweet gin and juice spread and, rather creepily, a cutout of a half-naked man. Each ad ends with a delighted guest asking “Who does that?” which serves as the campaign’s tagline. Stick around for the other spots, along with limited credits, after the jump. Read more

AT&T, Vice Speak Spanglish to Attract Young Latinos

Perceptions may vary, but numbers (and hips) don’t lie.

The U.S. Census tells us that, as of 2010, only Mexico had a larger Hispanic population (112 million) than the United States (50.5 million). With that meteoric rise in people comes money. For advertising.

According to the Latin Post, that may be the reason AT&T has partnered with Virtue, the in-house creative agency of Vice Media, to create the #BetweenTwoWorlds campaign.

The campaign launched yesterday as part of AT&T’s larger Millennial outreach strategy, “The Mobile Movement (TMM)” (which was itself introduced at this year’s SXSW).
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Saatchi CEO Jeff Brooks To MDC’s Assembly

Jeff Brooks

MDC’s media group Assembly has hired Jeff Brooks as its chief commercial officer from M&C Saatchi‘s New York office, where he was CEO.

Saatchi hired Brooks in January 2012 to help re-open its New York office; prior to that move, he served as New York CEO and chief digital officer at Euro RSCG, now known as Havas WW. In the new role, he will oversee business development, strategic services and creative-agency partnerships as well as research.

In recent months, Assembly has been on a consolidating and hiring spree–it merged its media agency brands under a single umbrella and hired agency vets to run the show. In the wild world of new media, MDC is looking for ways to stay on top of whatever’s next.

Tuesday Morning Stir


-Aardman Animations created a 70-second spot entitled “Brigitte, Bruno and Ben” for Bristol microfinance charity Deki (video above)

-Two master colorists and a veteran executive producer joined forces to launch Apache Digital, a color-only specialist house in Santa Monica. link

-Yahoo purchases mobile analytics firm Flurry. link

-Mobile ad spending jumps, still trails user growth. link

-Target uses YouTube stars to market to millenials. link

-Facebook’s acquisition of Occulus Rift is complete. link

-USA Swimming attempts to get more youngsters into the pool with new campaign. link

Kettle Hires New CD, Senior Producer

Kettle CDDigital agency Kettle, based in New York, has expanded its staff and its West Coast operations with “the first of a wave of new hires resulting from the agency’s growth.”

First, Amanda Hughes-Watkins (left) will be creative director at Kettle’s San Francisco office, effective immediately. Hughes-Watkins joins the agency from Digitas San Francisco, where she served as creative director and earned several industry awards for her work on the  eBay, Paypal and Kraft/Taco Bell Sauces accounts. Prior to her stint at Digitas, she worked on the Microsoft account for R\GA San Francisco.

She will report to Olivier Peyre, Kettle co-founder and creative director.

On the East Coast, Kettle hired Crystal Ginn as senior producer; she will direct campaigns for both established clients like American Express and more recent wins like Penguin.

Before joining the Kettle staff, Ginn served as director of production at Brooklyn’s Area 17, where she produced work for clients like Google Chrome, Billboard and SPIN. Her agency history also includes production roles at Razorfish, JWT, createthe group and Siegel+Gale.

Monday Odds and Ends


-Anomally gets dramatic for Dick’s Sporting Goods (video above). link

-Numerous tipsters and commenters pointed out the similarities between Grip Limited’s “The Waiting Game” for Taco Bell and Rajeev Basu‘s award-winning “Waiting in Line 3D” from last year. Ad ripoff? Let us know what you think in the comments section.

-Weird Al‘s guide to modern marketing. link

-Tribal Worldwide, London unveils a new website for Fitness First. link

-New York-based integrated marketing services holding company The CHR Group, announced that it has acquired EmeryMartin Consulting and appointed Betsy Emery Martin chairman of The CHR Group’s digital practice. link

-Bicoastal music shop Butter Music and Sound has signed senior composer/creative director Mike MacAllister. link

-Independent agency Giant Spoon announced today the addition of Mikael Greenlief and Caleb Smith as senior strategists.

The Barbarian Group Adds CFO, Head of Account Management

Barbarian-Group

Digital shop The Barbarian Group has announced the addition of Alex White as chief financial officer and Sherri Chambers as head of account management, Adweek reports. Both are new positions at the agency. White and Chambers report to CEO Sophie Kelly, who took over for co-founder Benjamin Palmer last October.

White joined July 1st, and is responsible for “financial and strategic planning, managing and negotiating client contracts and implementing a new financial infrastructure.” He was a consultant CFO at Loveurope before forming his own consultancy, Rawcliffe, last June. He has also served stints as CFO for Rainey Kelly Campbell Roalfe/Y&R, Grey Global Group and McCann Erickson.

Chambers most recently served as a global business director at JWT New York, following a stint as group brand director at 72andSunny. She has also worked at Goodby, Silverstein & Partners and Strawberryfrog. Chambers began her new role today and is responsible for overseeing the management of all accounts, with the stated goal of “expanding existing relationships.”

“The combination of Alex’s sharp financial acumen and Sherri’s proven track record in client relations will complement the agency’s executive team as we strengthen our focus on business development,” said Kelly, in a statement.

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