The DDB network’s Miami-based Hispanic-focused unit Alma has confirmed that two of its creative leaders, Diego Yurkievich and Hernan Cerdeiro, who just picked up a couple of Silver Lions last week at Cannes for their work on Glad, have left to pursue other interests. In a statement, Alma president/chief creative officer Luis Miguel Messianu tells us, “We enjoyed working with both Hernan and Diego and wish them the best in their future endeavors. We are looking for creative leadership that aligns more closely with our culture.” As mentioned above, Alma the search is underway for new creative leads at the agency.
The Argentinean natives had been with Alma DDB for three years give of take, Yurkievich (pictured) joining up as SVP/ECD after serving in the same role at GlobalHue New York. During his career, the senior creative has also worked at the likes of W+K and the Cali branch of the Miami Ad School. Cerdeiro, meanwhile, held a VP/creative director position at Alma after working at the likes of Y&R and McCann’s Buenos Aires offices. Trying to put some positive spin on the departures, Messianu adds, ”We attract top talent and work to get the absolute best results for our clients. Over the years, many of our alumni have taken what they’ve learned into the marketplace, and raised the bar across the industry.”