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Arby’s Pulls Double-Duty with Separate U.S., Canadian Campaigns

 

Why not kill two birds with one stone? At least, that’s what we’re assuming Arby’s is trying to do as we received a pair of campaigns from the fast-food chain that are launching in the U.S. and Canada, respectively. Here in the States,  Crispin Porter + Bogusky, which picked up Arby’s creative duties back in February, has solicited the services of oft-bearded maestro Larry Charles to helm a series of spots that show that unlike its rivals (*cough* Subway), Arby’s slices its meat fresh in-store.

Charles, director of Bruno and Borat as well as writer/producer on Seinfeld, makes his commercials debut with the help of former NYC detective Bo Dietl, a man who’s seemingly never met a TV camera he didn’t like over the years. Along with the TV spots, CP+B’s brand re-launch for Arby’s includes a newly redesigned website and updated logo. While CP+B focuses on finding out the truth about fresh slicing, Toronto shop Blammo offers something perhaps a bit more intriguing with a campaign that comes just in time for October.

Blammo goes all Bio/Syfy channel on us with a handful of documentary-style clips that showcase folks with supernatural tales to tell. As you’d expect, it’s a bit kooky but ideally timed for Halloween and still manages to promote Arby’s Hot Turkey and Roast Beef Three Cheese & Bacon in the process. Here’s one example below. View the rest here. Blammo campaign credits after the jump.

Agency: Blammo

Chief Creative Officer: Andrew Simon

Writers: Andrew Simon, Grant Cleland, Hannah Gourevitch, Amanda Tucci, David Taller

Art Director: Grant Cleland

Agency Producer: Gord Cathmoir

Account: Amy de Merlis

 

Production Company: Suneeva

Director: Shelley Lewis

Director of Photography: Todd M. Duym

Line Producer: Kristina Anzlinger

 

Editor: Michelle Czukar

Editorial Company: Panic & Bob

Online: Andrew Hobbs/Panic & Bob

 

Sound Design & Music: RMW Music

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